Connected Services Coach
About The Position
The Dealer Strategy and Enablement Team is driving the adoption of Connected Services across the Client Dealer Network. The Client has introduced several connected services—such as BlueCruise, Connectivity Package, Security Package, and Mustang Mach‑E Performance Upgrade—designed to enhance the customer experience and maximize the value of connected vehicle capabilities. This initiative focuses on training and supporting the top 180 dealers nationwide to increase activation of available trials and drive sales of One‑Time Purchase (OTP) options, including BlueCruise, Mustang Mach‑E Performance Upgrade, and the Client Connectivity Package. We are seeking highly motivated and experienced Connected Services Field Trainers to play a critical role in the success of this program.
Requirements
- 3+ years of experience in automotive, training, or consulting, preferably with a focus on connected vehicle technology.
- Strong understanding of connected services and their value proposition.
- Proven ability to deliver engaging and effective training sessions.
- Excellent communication, interpersonal, and presentation skills.
- Ability to build rapport and establish trust with dealership personnel.
- Strong analytical and problem-solving skills.
- Proficient in using CRM and other sales-related software.
- Must love travel – 80% travel required.
Responsibilities
- Deliver engaging, effective training sessions for dealership sales, finance, and service teams on all aspects of the Client’s connected services, with emphasis on security and connectivity packages and OTP offerings.
- Ensure dealership teams are proficient in using the Dealer Enablement Platform, including trial activation and one‑time purchase processes.
- Adapt training content and delivery to meet individual dealership needs and performance levels.
- Conduct regular in‑person and virtual dealership visits to provide ongoing consulting, coaching, and operational support.
- Analyze dealer performance data to identify gaps and recommend strategies to increase activation rates and OTP sales.
- Coach dealership personnel on best practices for positioning, selling, and supporting connected services.
- Partner with Client field representatives to align training efforts with regional goals and strategies.
- Track dealership progress against activation and OTP sales targets.
- Develop and execute dealer‑specific action plans to address performance gaps.
- Provide regular updates and insights to the program team on progress, risks, and wins.
- Maintain strong, proactive communication with dealership leadership and staff, Client field partners, and internal program stakeholders.
- Participate in program reviews to share updates and contribute to strategic alignment.
- Share best practices and field insights with fellow trainers to continuously improve program effectiveness.
- Gather dealer feedback to identify opportunities to enhance training materials, tools, and processes.
- Stay current on connected vehicle technologies and the Client’s evolving connected services portfolio.
- Contribute to the ongoing evolution of training content and enablement strategies.
Benefits
- Competitive salary and benefits package.
- Opportunity to work with cutting-edge technology.
- Chance to make a significant impact on client's connected services strategy.
- Professional development and growth opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
