Concept Designer

The Gap•Folsom, CA

About The Position

The Concept Designer will execute and deliver the concept design process for Old Navy’s Female range, from market research and macro trend and theme direction through trend funnel creation and concept content delivery. The role focuses on creating sustainable products that exceed customer expectations and ensuring product style and trends deliver value for customers. The designer will research global markets, develop seasonal concepts and reporting, and present and advocate for ideas to internal leadership and cross-functional partners. They will interpret domestic and international fashion trends in the context of market demands, the company image, business strategy, and customer needs. The role requires risk-taking, customer curiosity, and strong collaboration across teams.

Requirements

  • Ability to work in a fast-paced, dynamic, and highly collaborative environment.
  • Ability to juggle multiple seasons at once and track individual workflow and deadlines.
  • Elevated sense of style, aesthetic, and color, with an understanding of how to translate trends through the customer and brand filter.
  • Thorough knowledge of fashion concept development from theme to big idea and key items.
  • Proven experience creating high-quality, clear, and inspirational mood boards and trend decks.
  • Computer knowledge, including Adobe Creative Suite.
  • Ability to assess relatively complex situations, analyze data, make judgments, and recommend solutions.

Responsibilities

  • Research global markets to identify seasonal trends, silhouettes, fabrics, techniques, product categories, macro trends, and competitive inspiration for concept direction.
  • Develop concept themes, big ideas, and reporting for the Female product range.
  • Present and advocate for concept ideas to internal leadership and cross-functional partners.
  • Interpret domestic and international concepts and fashion trends in relation to market demands, company image, and business strategy.
  • Build strong internal cross-functional relationships to support delivery and execution of concept content.
  • Recommend macro trends, seasonal themes, big ideas, and key items to influence strategy for Female product lines.
  • Ensure concept work supports business and customer needs.
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