Concept Designer

Gap Inc.•San Francisco, CA

About The Position

The Concept Designer will execute and deliver the concept design process for Old Navy’s Female range, from market research and macro-trend and theme direction through trend-funnel creation and concept-content delivery. The role focuses on creating sustainable products that exceed customer expectations and ensuring product style and trends offer value to customers. The designer is expected to take risks and remain curious about customers. The position researches global and domestic markets and fashion trends to inform concept direction, develops and presents themes and big ideas, and helps ensure concepts align with market demand, the company image, business strategy, and customer needs. The designer also builds cross-functional relationships to support the delivery and execution of concept content and provides recommendations that influence strategy for Female product lines.

Requirements

  • Ability to work in a fast-paced, dynamic, highly collaborative environment.
  • Ability to manage multiple seasons simultaneously and track individual workflow and deadlines.
  • Elevated sense of style, aesthetic, and color, with the ability to translate trends through the customer and brand lens.
  • Thorough knowledge of fashion concept development, from theme to big idea and key items.
  • Proven experience creating high-quality, clear, and inspirational mood boards and trend decks.
  • Computer knowledge, including Adobe Creative Suite.
  • Ability to assess relatively complex situations, analyze data, make judgments, and recommend solutions.

Responsibilities

  • Research global markets to identify seasonal trends, silhouettes, fabrics, techniques, product categories, macro trends, and competitive inspiration for the Old Navy Female range.
  • Develop concept themes, big ideas, and reporting for the Female product range.
  • Present and advocate for concept ideas to internal leadership and cross-functional partners.
  • Interpret international and domestic concepts and fashion trends in relation to market demands, company image, and business strategy.
  • Develop strong internal cross-functional relationships to support the delivery and execution of concept content.
  • Provide recommendations on macro trends, seasonal themes, big ideas, and key items to influence Female product-line strategy and support business and customer needs.
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