Competitve Product Positioning Intelligence Manager

Caterpillar•Irving, TX

1d•Onsite

About The Position

The Competitive Product Positioning Intelligence Manager leads development of competitive product and technology positioning intelligence, translating external industry, technology, and environmental information into prioritized, actionable insights. The role evaluates how emerging technologies, software-enabled capabilities, data, automation, autonomy, and integrated solutions affect customer value and Caterpillar’s competitiveness. It challenges product management, technical, deployment, and commercial assumptions to guide technology strategy, investment priorities, and business focus. The position works with business leaders and product management, engineering, and commercial teams to assess competitor offerings and deployment approaches, monitor relevant technology and industry developments, identify competitive gaps and opportunities, and provide independent perspectives on product plans and roadmaps. It also informs commercial strategy and business-model decisions for technology solutions. The position is based onsite at Caterpillar’s Irving, Texas office five days per week and requires up to 25% travel.

Requirements

Knowledge of customer-focus practices and the ability to use customer needs and satisfaction considerations to create customized customer solutions.
Knowledge of data-gathering and analysis tools, techniques, and processes; ability to collect and objectively synthesize information from varied stakeholders and sources.
Knowledge of decision-making processes and tools; ability to analyze situations and make productive decisions based on informed judgment.
Understanding of effective communication concepts, tools, and techniques; ability to clearly transmit, receive, and interpret ideas, information, and needs.
Knowledge of relationship-management techniques and ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Knowledge of strategic thinking and big-picture planning; ability to apply organizational acumen and competitiveness to focus on key success factors.
Ability to understand how hardware, software, data, services, and customer workflows combine into an integrated technology solution and value proposition.

Nice To Haves

Industry experience in mining, construction, technology, or another relevant customer environment, with direct understanding of competitor offerings, technology adoption, and customer purchasing and operating decisions.
Experience in a customer-side or operating role, such as fleet management, purchasing, operations, technology deployment, digital transformation, or a similar mid-tier or major-customer position.
Working knowledge of new product introduction, digital and software development lifecycles, product-development processes, and technology roadmaps, with the ability to engage credibly with engineering, digital, architecture, and product-management teams.

Responsibilities

Transform competitive news, technology trends, customer feedback, and industry observations into useful, actionable, prioritized intelligence for business leaders and product management, engineering, and commercial teams.
Assess competitors’ products and technology solutions, including performance, capabilities, software, data, automation, autonomy, systems integration, business models, and positioning relative to Caterpillar offerings.
Evaluate how competitors develop, deploy, integrate, support, and scale technologies at customer sites, including implementation approaches, interoperability, site readiness, operating practices, cybersecurity considerations, and lifecycle support.
Identify competitive technology gaps, risks, opportunities, and areas for Caterpillar to focus investment, differentiation, or collaboration.
Monitor emerging technologies and adjacent-industry developments for potential disruption, applicability, and implications for Caterpillar’s product and technology roadmaps.
Develop fact-based responses to leadership feedback and competitive commentary to help engineering, technology, and product management teams remain focused on priority work.
Constructively challenge assumptions about product, system architecture, user experience, design, and technical strategy, including established paradigms and beliefs about developing, positioning, integrating, and deploying technology-enabled products and solutions.
Provide an independent industry and technology perspective to test whether product plans, technical approaches, and roadmaps reflect customer workflows, technology adoption needs, and industry realities.
Influence commercial strategy and business-model decisions for technology solutions, including capital-expenditure, operating-expenditure, subscription, software, services, and outcome-based value models.