Competitve Product Positioning Intelligence Manager

Caterpillar Inc.•Irving, TX

2d•$159,120 - $238,680•Onsite

About The Position

The Competitive Product Positioning Intelligence Manager leads the development of competitive product and technology positioning intelligence, translating external industry, technology, and environmental information into prioritized, actionable insights. The role evaluates how emerging technologies, software-enabled capabilities, data, automation, autonomy, and integrated solutions affect customer value and Caterpillar’s competitiveness. It challenges product management, technical, deployment, and commercial assumptions to inform technology strategy, investment priorities, and business focus. The position transforms competitive news, technology trends, customer feedback, and industry observations into useful intelligence for business leaders, product management, engineering, and commercial teams. It assesses competitors’ products, technology solutions, deployment approaches, and business models; identifies competitive gaps, risks, and opportunities; and monitors adjacent-industry developments for potential disruption. The role also provides an independent perspective on product plans and roadmaps, and influences commercial strategy and business models for technology solutions. This is a full-time, onsite position at Caterpillar’s Irving, Texas office, with work onsite five days per week and up to 25% travel. Domestic relocation assistance is available. Visa sponsorship is not available.

Requirements

Knowledge of customer focus practices and the ability to use customer needs and satisfaction considerations in business decisions and customized customer solutions.
Knowledge of data-gathering and analysis tools, techniques, and processes, and the ability to collect and synthesize information from varied stakeholders and sources objectively.
Knowledge of decision-making and critical-thinking processes and tools, and the ability to analyze situations and reach productive, informed decisions.
Understanding of effective communication concepts, tools, and techniques, and the ability to convey, receive, and interpret ideas, information, and needs effectively.
Knowledge of relationship-management techniques and the ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Knowledge of strategic thinking and the ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors.

Nice To Haves

Industry experience in mining, construction, technology, or another relevant customer environment, with direct understanding of competitor offerings, technology adoption, and customer purchasing and operating decisions.
Experience in a customer-side or operating role, such as fleet management, purchasing, operations, technology deployment, digital transformation, or a similar mid-tier or major-customer position.
Working knowledge of new product introduction, digital and software development lifecycles, product-development processes, and technology roadmaps, with the ability to engage credibly with engineering, digital, architecture, and product-management teams.
Ability to understand how hardware, software, data, services, and customer workflows combine into an integrated technology solution and value proposition.

Responsibilities

Transform competitive news, technology trends, customer feedback, and industry observations into useful, actionable, and prioritized intelligence for business leaders, product management, engineering, and commercial teams.
Assess competitors’ products and technology solutions, including performance, capabilities, software, data, automation, autonomy, systems integration, business models, and positioning relative to Caterpillar offerings.
Evaluate how competitors develop, deploy, integrate, support, and scale technologies at customer sites, including implementation approaches, interoperability, site readiness, operating practices, cybersecurity considerations, and lifecycle support.
Identify competitive technology gaps, risks, opportunities, and areas where Caterpillar should focus investment, differentiation, or collaborations.
Monitor emerging technologies and adjacent-industry developments to assess potential disruption, applicability, and implications for Caterpillar’s product and technology roadmaps.
Develop fact-based responses to leadership feedback and competitive commentary to help engineering, technology, and product management teams stay focused on priority work.
Constructively challenge assumptions about product, system architecture, user experience, design, and technical strategy, including established paradigms and beliefs about developing, positioning, integrating, and deploying technology-enabled products and solutions.
Provide an independent industry and technology perspective to test whether product plans, technical approaches, and roadmaps reflect customer workflows, technology adoption needs, and industry realities.
Influence commercial strategy and business-model decisions for technology solutions, including capital-expenditure, operating-expenditure, subscription, software, services, and outcome-based value models.