Community Relations Specialist Senior-Hybrid

Logix Federal Credit Union•Valencia, CA

2d•Hybrid

About The Position

The Community Relations Specialist Senior manages the credit union’s community relations efforts and identifies strategic objectives aligned with department and company goals. The role builds partnerships with local community members and business leaders, represents the credit union as a public-facing brand ambassador, and develops strategies to increase awareness, promote the brand, and build trust with stakeholders. The specialist also mentors and trains Community Relations Specialists I and II as they are hired and serves as chair of the Logix Community Stars Foundation, supporting its employee engagement and public outreach activities. This position develops and implements strategic plans for community relations, crisis management, media relations, and public relations. It manages public perception, promotes goodwill, and facilitates effective communication. The role involves coordinating multiple projects and opportunities with departments across the organization and community leaders, as well as performing other marketing functions as assigned. The position is hybrid, requiring work in the office three days a week as well as in the field. Availability to work nights and weekends is required.

Requirements

Bachelor’s degree.
Seven to ten years of related experience and/or training, or an equivalent combination of education and experience.
Availability to work nights and weekends.
Ability to work in the office three days a week and in the field.
Proficiency with Word, Excel, PowerPoint, and Microsoft Outlook.
Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, and governmental regulations.
Ability to write reports, business correspondence, press releases, and general copy.
Ability to present information effectively to groups using a projector and PC and to respond to questions from managers, clients, customers, and the general public.
Experience engaging the public through collaborative partnerships with schools, nonprofits, and/or chambers of commerce.
Experience implementing public communication and outreach plans and programs.
Experience coordinating and conducting public relations and outreach activities.
Experience communicating sensitive and/or complex information to community groups and organizations.
Experience in public speaking, media relations, and public relations.
Excellent verbal and written communication skills, including the ability to articulate complex ideas effectively to diverse audiences.
Critical-thinking skills.
Strong interpersonal skills and the ability to build rapport with people from varied backgrounds and cultures.
Proven experience in community engagement, public relations, or a related field.
Knowledge of community dynamics, issues, and resources.
Ability to work independently and collaboratively while managing multiple projects with competing deadlines.
Creative thinking and problem-solving skills to develop innovative community engagement strategies.
Proficiency in social media platforms and other digital communication tools.
Strong organizational skills and attention to detail.

Nice To Haves

Experience with HTML and website maintenance.
Experience with Monday.com.

Responsibilities

Build and maintain relationships with local officials and community organizations, including schools, nonprofits, service clubs, and chambers of commerce, to increase brand awareness.
Plan special events and celebrations for branches to support goals and promote brand awareness and visibility.
Work with the Marketing Department to develop event, branch grand-opening, and ongoing member-acquisition strategies that support credit union goals.
Develop and implement strategic planning and evaluation of communication and marketing activities.
Design, draft, and manage community relations campaigns.
Develop and present creative approaches to communication strategies that engage members and the public and increase brand awareness.
Analyze community relations activities and results to identify successes and pitfalls and inform future campaigns.
Provide lead direction to staff on community relations activities; prioritize and coordinate deliverables; review work for accuracy and content; and evaluate projects, activities, and processes.
Work with departments and subject matter experts to develop and execute community relations campaigns.
Research community support opportunities and recommend activities for each branch market area.
Represent the credit union at community events, selecting communication approaches appropriate to targeted audiences and supporting the credit union’s mission, services, and values.
Develop and modify strategies that support department objectives and goals.
Write and support communication plans, website copy, newsletter articles, speeches, editorial copy, presentations, press releases, and general copy; serve as the primary media contact.
Craft and pitch stories to members of the press.
Work with the web team to update relevant pages, including promotions for community relations events.
Review, coordinate, oversee, and respond to sponsorship, donation, and other requests.
Facilitate community-driven campaigns for the credit union and its foundation.
Serve as a key contact for SEG relationships, arrange onsite visits to SEGs, and work with branch managers to establish and support Smarter Banking at Work relationships.
Chair the credit union’s charitable foundation and create events that support charities, attract public attention, and increase employee participation.
Serve on boards of directors or committees of key charities and community organizations.
Research local community trends, needs, and issues that could affect the credit union’s brand.
Develop and maintain a database of community contacts, partnerships, and collaborations.
Coordinate and oversee the organization’s participation in community sponsorships, donations, and partnerships.
Prepare reports documenting community relations activities and their impact.
Mentor Community Relations Specialist I and II employees as they are hired.
Work with internal departments and vendors to support crisis management efforts.