Community Relations Specialist Senior-Hybrid

Logix Federal Credit Union•Valencia, CA

3d•$91,676 - $142,098•Hybrid

About The Position

The Community Relations Specialist Senior manages the credit union’s community relations efforts and identifies strategic objectives aligned with department and company goals. The role builds relationships with local community members, business leaders, officials, organizations, and other stakeholders to create partnerships, increase awareness, and promote the credit union’s brand. As a brand ambassador, the specialist represents the credit union at community events and speaks publicly on its behalf. The position provides lead direction to community relations staff and mentors and trains Community Relations Specialists I and II as hired. It also serves as chair of the Logix Community Stars Foundation, supporting the foundation’s employee engagement and public outreach and creating events that benefit charities, attract public attention, and increase employee participation. The specialist develops and executes community relations strategies and campaigns, evaluates their results, manages sponsorships and donation requests, supports branch and member acquisition goals, and coordinates with internal departments, vendors, and community partners. The role is also responsible for strategic planning related to community relations, crisis management, media relations, and public relations. It manages public perception, promotes goodwill, and facilitates effective communication, including writing communications and serving as the primary media contact. The position works in the office three days per week and in the field, and must be available to work nights and weekends.

Requirements

Bachelor’s degree.
Seven to ten years of related experience and/or training, or an equivalent combination of education and experience.
Must be available to work nights and weekends.
Must work in the office three days a week, as well as in the field.
Proficiency with Word, Excel, PowerPoint, and Microsoft Outlook.
Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, and governmental regulations.
Ability to write reports, business correspondence, press releases, and general copy.
Ability to present information effectively to groups using a projector and PC, and respond to questions from managers, clients, customers, and the public.
Experience engaging the public through collaborative partnerships with schools, nonprofits, and/or chambers of commerce.
Experience implementing public communication and outreach plans and programs.
Experience coordinating and conducting public relations and outreach activities.
Experience communicating sensitive or complex information to community groups and organizations.
Experience in public speaking, media relations, and public relations.
Excellent verbal and written communication skills, including the ability to articulate complex ideas to diverse audiences.
Critical thinking skills.
Strong interpersonal skills and ability to build rapport with people from varied backgrounds and cultures.
Proven experience in community engagement, public relations, or a related field.
Knowledge of community dynamics, issues, and resources.
Ability to work independently and collaboratively while managing multiple projects and competing deadlines.
Creative thinking and problem-solving skills for developing community engagement strategies.
Proficiency in social media platforms and other digital communication tools.
Strong organizational skills and attention to detail.

Nice To Haves

Experience with HTML and website maintenance.
Experience with Monday.com.

Responsibilities

Build and maintain relationships with local officials and community organizations, including schools, nonprofits, service clubs, and chambers of commerce, to increase brand awareness.
Plan special events and celebrations for branches, and work with the Marketing Department on event strategies, branch grand openings, and member acquisition strategies.
Develop and implement strategic plans and evaluate communication and marketing activities.
Design, draft, and manage community relations campaigns.
Develop and present creative communication strategies to engage members and the public and increase brand awareness.
Analyze community relations activities and campaign results, using findings to identify successes and areas for improvement.
Provide lead direction to staff, prioritize and coordinate deliverables, review work for accuracy and content, and evaluate projects and processes.
Work with departments and subject matter experts to develop and execute community relations campaigns.
Research community support opportunities and make recommendations for each branch market area.
Represent the credit union at community events as a brand ambassador, adapting communications to target audiences and supporting the credit union’s mission, services, and values.
Develop and modify strategies supporting department objectives, coordinate assignments, review work, and evaluate projects and processes.
Write and support communication plans, website copy, newsletter articles, speeches, editorial copy, presentations, press releases, and general copy; serve as the primary media contact and pitch stories to the press.
Work with the web team to update relevant pages, including promotions for community relations events.
Review, coordinate, oversee, and respond to sponsorship, donation, and other requests.
Facilitate community-driven campaigns for the credit union and its foundation.
Manage SEG relationships, arrange onsite visits, and work with branch managers to establish and support Smarter Banking at Work relationships.
Chair the credit union’s charitable foundation and create events supporting charities, public awareness, and employee participation.
Serve on boards of directors or committees of key charities and community organizations.
Research and monitor local community trends, needs, and issues that could affect the credit union’s brand.
Develop and maintain a database of community contacts, partnerships, and collaborations.
Coordinate and oversee participation in community sponsorships, donations, and partnerships.
Prepare reports documenting community relations activities and their impact.
Mentor Community Relations Specialist I and II employees as hired.
Work with internal departments and vendors to support crisis management efforts.