Community Philanthropy Manager, Direct Response
About The Position
This role is responsible for providing direction and operational support for The Trevor Project’s annual integrated direct/digital fundraising campaign strategy as well as serving as the point of contact for the organization’s fundraising agency/vendor(s) of record. You will have primary responsibility for the implementation of all integrated direct/digital fundraising plans and have oversight and project management responsibility for all direct & digital appeals. You’ll work closely with the Individual Philanthropy, Development Operations, and the Marketing, Communications & Content Teams - ensuring alignment with organizational messages, supporting donor data management, and executing complex fundraising campaigns.
Requirements
- Previous direct response marketing experience at an agency, nonprofit, or higher education institution. At least 3-5 years experience in this area.
- Deep knowledge of both the art and science of direct response marketing and a proven track record as a fundraiser with individual gifts.
- Proficiency in direct marketing best practices including A/B testing; developing solid fundraising tests and controls and writing and editing fundraising appeals, for digital and print.
- Prior experience using digital tools including email marketing and SMS/mobile giving platforms
- Analytical with a high level of confidence working with data and developing data segmentation
- Familiarity with using the Google platform including Google Docs, Sheets, and Presentations.
- Keen understanding of the importance of data in direct marketing. Comfortable and swift with using Google Sheets and Microsoft Excel.
- Strong facility with fundraising software (Salesforce preferred) and a broad understanding of donor acquisition, retention, digital giving, and moves management.
- Used and can develop HTML/emails and SMS messages in various platforms such as MailChimp and texting platforms.
- Proficiency in spoken and written English
Responsibilities
- Be responsible for managing all aspects of Community Philanthropy’s integrated fundraising campaigns, to include direct mail, email appeals, advertising, search engine marketing, mobile fundraising, and social media fundraising
- Create effective segmentation strategies that employ integrated direct/digital best practices and improve donor participation and engagement
- Leads the project management (through Asana) of integrated direct/digital fundraising campaigns to produce cultivation, solicitation, and stewardship pieces including direct mail pieces, letters, emails, web, and other media pieces
- Manage projects with vendors including direct marketing agency, printers, mail house, merge purge, etc.
- Demonstrate fair, ethical, and equitable business practices
- Learn eagerly, share knowledge appropriately, and improve continuously
- Demonstrate successful planning and problem-solving skills, including multitasking and working well within tight timelines
- Work, communicate, and collaborate effectively with others
- Demonstrate attention to detail and accuracy in all work
- Demonstrate a commitment to fostering and maintaining an environment of diversity, inclusion, and belonging
- Other relevant duties and responsibilities as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
