Community Marketing Manager North America

Finisterre

1d•$90,000 - $100,000•Remote

About The Position

Community is at the heart of Finisterre. This role is responsible for leading the North America Community function to drive brand awareness growth, customer acquisition, and revenue. It's a strategic and creative position focused on omni-channel sales, operational excellence, Activism (content and partnerships), Ambassadors, and world-class marketing across all channels.

Requirements

Exceptional leadership skills, with a passion for personal development and setting an example.
Proven brand-builder with surf/outdoor industry roots and genuine community credibility.
Comfortable operating solo and cross-functionally with UK HQ across a time difference.
Strong understanding of overall marketing, with a specialization in community channels and wholesale.
Strong strategic thought process, understanding how community activities drive strategic priorities.
Great communication skills, knowing who to involve and when, and setting clear expectations.
Great taste, intuitively understanding what is on and off brand for Finisterre.
World-class people skills, being magnetic, thriving by meeting new people and partners, and being a natural connector.
An entrepreneurial spirit, understanding business impact and motivated by successes and mistakes.
A strong sense of personal responsibility, owning work and managing up, down, and across.
4+ years of experience working in retail brands on community marketing channels.
Willingness and ability to travel as a key part of the role, both within the US and internationally.
Willingness to sometimes flex work across time zones to facilitate collaboration.
Located in the US, ideally in California, Washington, Oregon, Idaho, Utah, North East (Maryland to Maine), Texas, or Illinois (open to applications from outside these states).
Passion, energy, and aspiration in line with Finisterre values, products, brand, and customers.
Thrives on positive change and able to manage self and others under pressure.
Willingness to own and drive personal development plan, and open to asking for and accepting feedback.
Knowledge of and adherence to all company policies, procedures, and BCorp certification standards.
Must have permission to work in the USA by the start of employment; Finisterre is not licensed to sponsor overseas workers.

Responsibilities

Run relationship-first, community-led events (surf comps, retail clinics, festival partnerships).
Cultivate, grow, and manage relationships with key NGO partners (e.g., Surfrider Foundation, Save the Waves).
Manage ambassador relationships for NA content, credibility, and omni-channel pull-through, including in-store wholesale events to drive revenue growth and sell-through.
Deliver a North American marketing strategy focused on Community, while guiding CRM and Paid Digital channels.
Work with channel partners on local market insights to drive results.
Deliver storytelling and content for NA audiences, translating UK content and creating regional content as needed.
Lead local brand management, understanding and shaping brand perception.
Support wetsuit relaunch and other marquee category pushes with community-led, credibility-first activations.
Support wholesale growth while aligning wholesale and DTC efforts.
Ensure content, assets, and sales tools are cohesive and effective across all channels.
Monitor and report on opportunities to enhance omni-channel performance.
Create and execute a localized PR and influencer strategy in partnership with the NA PR agency and Head of Global Community to drive brand awareness through reputation-based communications and product placement.
Balance product, ocean, outdoor, and surf content, considering weather and season-sensitive timing.

Benefits

Competitive salary, circa USD $90,000 – USD $100,000, depending on skills and experience.
Opportunity to grow and develop within a fast-paced, growing B Corp certified brand.
Great culture and an exciting purpose.
Collaboration with a diverse community of people with a shared mission.
15 days paid time off (PTO) per year.
Employer contribution to healthcare.
A chance to join our 401k scheme.
60% product discount for personal and gift use.
Various discounts from our B Corp community.
Access to our online Learning Library and company-wide training sessions.