Community Marketing Assistant (CMA)

Pierpont Place•Morgantown, WV

12d•Onsite

About The Position

The Community Marketing Assistant (CMA) is a student role focused on enhancing the resident experience and positively representing the apartment community. The CMA supports marketing and resident engagement by creating content for social media, managing social media platforms, and promoting the community. This position is suitable for a creative, dependable student seeking practical experience in social media, marketing, content creation, and property management.

Requirements

Familiarity with Instagram, TikTok, Facebook, and current social media trends.
Strong written and verbal communication skills.
Basic photography, video editing, and graphic-design abilities.
Creative, organized, dependable, and able to meet deadlines.
Comfortable appearing on camera and interacting with residents and prospective renters.
Able to work independently while accepting feedback and collaborating with the property team.
While performing the duties of this job, the employee may need to travel from floor to floor.
The employee will also be regularly required to remain in a stationary position (sit or stand) for 85% of the time; regularly use hands to operate office equipment and regularly be required to communicate effectively with others.
Occasional lifting may be required.

Nice To Haves

Experience with tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms is preferred.
Knowledge of student life and the local campus community is preferred.
Prior social media, marketing, customer service, or property management experience is helpful but not required.

Responsibilities

Greet and assist prospective residents with information on apartments, amenities, pricing, availability, and community offerings.
Create engaging photos, video, and written content for social media and other marketing platforms.
Highlight the community, resident events, campus life, amenities, local attractions, and leasing opportunities through creative marketing.
Assist with social media management, including posting, monitoring trends, responding to inquiries, and maintaining a content schedule.
Support lead generation and follow-up efforts.
Assist with marketing materials, including flyers, signage, digital graphics, email campaigns, and promotional content.
Attend resident and community events to support engagement and capture marketing content.
Assist with housing fairs, promotional events, contests, giveaways, and other leasing and resident-engagement initiatives.
Maintain knowledge of the community, including floorplans, pricing, availability, amenities, and leasing information.
Monitor local market trends and competitor activity and provide marketing suggestions.
Represent the community professionally and in accordance with company branding, Fair Housing laws, privacy requirements, and company policies.
Perform other marketing, leasing, and administrative duties as assigned.
Assist residents with service requests and enter them into the software.
Collect security deposits, rent, and other fees.
Plan and implement social activities/gatherings.
Monitor curb appeal and community appearance, assisting with upkeep as needed.
Alert management or maintenance of any known issues.
Conduct follow-up with residents to ensure customer satisfaction.
Maintain communication with the Property Manager, Leasing Consultants, and Maintenance Supervisor.
Assist with the move-in/move-out process, including inspections, distributing key packets and literature, and collecting payments or missing paperwork.
Be available during non-business hours to respond to lockouts and minor service issues.
Assist with enforcement of amenity rules.
Assist with keeping the community neat and orderly.
Report incidents to management immediately.