CMP Marketing Manager - Sports Illustrated Icon Park

Travel + Leisure Co.•Los Angeles, CA

4d•Onsite

About The Position

The Community Marketing Agent Manager is responsible for leading and developing the Community Marketing Team while driving tour generation, brand awareness, and marketing productivity for Sports Illustrated Resorts. This position oversees daily operations, recruiting, training, coaching, and performance management of Community Marketing Agents while ensuring marketing goals, tour production targets, and guest engagement standards are consistently achieved.

Requirements

High School Diploma, GED, or equivalent required.
Minimum of two (2) years of marketing, hospitality, tourism, vacation ownership, attractions, or resort marketing experience.
Previous leadership or supervisory experience preferred.
Experience in face-to-face marketing, lead generation, or tour generation environments strongly preferred.
Strong leadership, coaching, and employee development abilities.
Excellent verbal and written communication skills.
Ability to motivate teams and drive performance results.
Exceptional customer service and conflict resolution skills.
Strong organizational and multitasking abilities.
Analytical mindset with the ability to interpret performance metrics and reporting.
Ability to work in a fast-paced, goal-oriented environment.
Strong problem-solving and decision-making skills.
Proficiency in Microsoft Office Suite (Excel, Word, Outlook, PowerPoint).
Ability to learn and effectively utilize company CRM, marketing, and reservation systems.
Experience with reporting and database management systems preferred.
Ability to stand, walk, and engage with guests for extended periods.
Ability to work flexible schedules, including weekends and holidays, based on business needs.

Nice To Haves

Associate's or Bachelor's Degree in Business, Marketing, Hospitality, or related field preferred.

Responsibilities

Recruit, interview, hire, train, and develop Community Marketing Agents.
Provide daily coaching, motivation, and performance management to maximize productivity and tour generation.
Conduct performance evaluations and administer corrective action when necessary.
Foster a positive, high-energy team environment focused on guest engagement and sales support.
Lead by example in professionalism, guest service, and marketing excellence.
Monitor daily, weekly, and monthly marketing performance metrics, including tour production, penetration rates, and lead generation goals.
Prepare and submit operational reports accurately and within established deadlines.
Analyze performance trends and implement strategies to improve results.
Ensure compliance with company policies, procedures, and marketing standards.
Partner with Sales Leadership to manage tour flow, availability, and booking efficiency.
Communicate updates regarding marketing programs, promotions, gifting policies, and tour eligibility requirements.
Support cross-functional collaboration to maximize guest experience and sales opportunities.
Maintain tour manifests, invitations, and marketing documentation.
Resolve issues related to tour bookings, guest eligibility, coding, and operational processes.
Manage marketing collateral, uniforms, promotional materials, and departmental supplies.
Participate in special projects and company initiatives.
Perform other duties as assigned by leadership.