Community Manager

Prenetics

26d•Onsite

About The Position

IM8 is a health and longevity brand co-founded by David Beckham and Prenetics, aiming to make nutritional science accessible. Launched in late 2024, IM8 has shown significant revenue growth and operates globally, shipping to 43 countries. The brand emphasizes science-backed products, with its flagship Daily Ultimate Essentials containing 90 active ingredients and undergoing clinical trials. The business model is subscription-based, with a strong focus on customer retention as a core strategy. The Community Manager role in Toronto will be responsible for managing the brand's community, acting as the primary contact for inbound event, partnership, and activation opportunities. The goal is to transform interest into a strong community and foster advocacy.

Requirements

3+ years in community, events, partnerships, or brand marketing, or a justifiable alternative trajectory.
Based in Toronto with an established local network that can be activated immediately.
Exceptional written communication skills and strong interpersonal abilities.
Skilled in event management with meticulous attention to detail.
Comfortable being a public-facing representative and managing behind-the-scenes operations.
Proven experience in personally building or growing a community, or running significant events.
Demonstrated bias for action and a desire to shape the community strategy.
Mandatory daily use of AI tools in all workflows.
Ability to outperform AI (Claude) in a role-specific assignment.

Nice To Haves

Existing relationships with Toronto venues, gyms, run clubs, studios, and creator communities.
A genuine passion for health, longevity, fitness, or performance.
Experience working with athletes, ambassadors, or influencers.
Content creation skills for capturing and creating moments.

Responsibilities

Own the inbound engine for events, partnerships, pop-ups, and collaborations in Toronto.
Triage, qualify, and prioritize inbound opportunities, establishing a system to manage them effectively.
Develop a clear, trackable pipeline for potential activations.
Grow and nurture IM8's community in Toronto, both online and in person.
Foster connections between customers, athletes, partners, and fans to build a supportive brand community.
Act as a visible and trusted presence within Toronto's health, fitness, and wellness communities.
Plan and execute local events, pop-ups, and brand activations from concept to follow-up.
Coordinate athletes, ambassadors, venues, vendors, and logistics for events.
Ensure all IM8 events and activations are premium and on-brand.
Manage community touchpoints (DMs, groups, comments, email), ensuring fast, human, and on-brand responses.
Act as the brand's voice, gathering community feedback on preferences and pain points.
Track inbound volume, event ROI, community growth, and sentiment.
Report on performance, identify areas for improvement, and provide insights to marketing and product teams.