Community Manager

Darkroom•New York, NY

13d•$60,000 - $65,000•Onsite

About The Position

Darkroom owns creator strategy for the brands we work with, and more of them now want a community behind it: creators, customers, and fans who post because they want to, not because a brief told them to. This role builds those communities from zero and runs them as a growth channel. A community here is measured on what it produces outside itself: posts, content, referrals, and signups or sales. Most of our communities are tiered. A small inner circle of top creators gets money, early access, and a direct line to the brand. A larger ambassador tier gets access, perks, and first look at launches. Program tiers, like campus leaders or customer champions, run their own threads. And the open community is where everyone else joins. You decide how people get in, what each tier gets, what happens every week, and how activity turns into output. This is a consumer role. The people in these communities are students, parents, professionals, and fans, and a community run like a support forum or a developer channel will not work here. You report to a Director and work alongside the creator leads, the social team, paid media, and each client's product and brand teams. This role is based in New York, working US hours, with travel for events.

Requirements

You have built and run an online community for a consumer product, ideally one that grew fast. This is the most important thing on this list. Running a Discord at thousands of members is a strong signal. Moderating someone else's community is not the same thing.
You know what makes people post. You can say why one post gets reshared and another does not, and turn that into a brief other people can use.
Fluent in creator culture across TikTok, Instagram, YouTube, and X, and comfortable with everyone from a college sophomore to a creator with a million followers.
Technical enough to own the setup yourself: roles, permissions, bots, onboarding flows, and automations.
You write like a person. You can hold one voice across a server, DMs, and a room.
Organized for volume: hundreds of people joining in a launch week, more than one community at a time, nothing dropped.
Calm when something goes wrong, like a product issue at launch or a creator complaining in public. You handle it and know what to escalate.
Comfortable with clients. You can explain what the community is doing for their business and push back when a request would hurt it.
AI-native. Our team works alongside AI for moderation, triage, analytics, and drafting, and you should be excited to build workflows with it.
Available for evenings and launch weekends when the community is most active, and able to travel.

Nice To Haves

You launched a community or ambassador program for a consumer app, AI product, or DTC brand.
You ran a campus ambassador or student program.
You have built an audience of your own, on any platform.
Event production experience.
Agency experience, or experience working directly with a client's product team.
Familiarity with Notion, our operating layer.

Responsibilities

Build new communities
Choose the platform for each community (usually Discord, sometimes Slack, WhatsApp, Geneva, Circle, or a subreddit) and stand it up: channel architecture, roles and permissions, bots, onboarding, tier assignment, and moderation rules.
Set the entry rules and the offer for each tier with the creator leads and the client, such as free product for creators over a follower threshold, student access, or referral perks.
Build a proof channel before launch, where members show what the product did for them. It is the flex wall, and the best posts get reposted by the brand.
Run it every week
Welcome new members, assign tiers, and post open briefs in #briefs with a clear view of who claimed what and when it is due.
Run the 1-in-20 triage: find the post that popped, work out why, and brief the rest of the roster on it the same week.
Repost the top receipts and hand the best ones to the social and paid teams.
Give members a real line to the brand. Route product questions, feedback, and bug reports to the client's team and bring the answers back.
Monthly: an AMA with someone from the brand, program leaderboards, and a roster health check (who is posting, who has gone quiet, and what you do about it).
Launches and drops
Every launch lands in the community first. You run the sequence: inner circle, then ambassadors and program tiers, then everyone else, in step with the social team.
Get real conversation going in the first two hours. No copy-paste.
In person
Co-run creator events with the creator leads, such as pre-launch dinners, launch parties, and campus or pop-up activations. Recruit into the community on the spot, and make sure every event produces content.
Measure it
Report on each community as a growth channel: members by tier, weekly active share, proof posts per week, the share of ambassadors posting, and signups or sales attributed through community links and codes.
Write the SOPs as you go, so each program scales, transfers, and makes the next build faster.