Community Manager, Education

Amazon•San Francisco, CA

1d•Onsite

About The Position

Twitch is seeking a Marketing Community Manager to drive high profile, ownable to Twitch programs that educate and engage streamers and their communities. This role requires deep knowledge of the Twitch ecosystem and business to identify strategic initiatives that engage streamers through quality, highly engaged content. The Marketing Manager will define and nominate program parameters, goals, and measurement, and work with key cross-functional stakeholders to bring these initiatives to life from ideation to execution. In this role, you’ll be organizing and executing omni-channel marketing campaigns that support Twitch’s education initiatives and ensure results. You will also get the opportunity to collaborate with Twitch’s top creators, internal stakeholders, and brand partners. This position can be worked in San Francisco, CA.

Requirements

4+ years of professional non-internship marketing experience
Experience creating brand marketing content
3+ years experience of successfully building community programs
Experience developing educational content or programming
Proven ability to write compelling, audience-appropriate copy across multiple formats
Strong project management skills with the ability to manage multiple workstreams simultaneously

Nice To Haves

Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Active member of the Twitch community or knowledge of gaming culture
Experience working with creators or influencers

Responsibilities

Research and develop educational materials for Creator Camp and other Twitch-owned properties across text, video, and livestream formats
Write insight-based production and creative briefs for go-to-market campaigns
Coordinate communications across internal and external teams for marketing initiatives, with clearly defined roles and responsibilities
Develop channel plans and manage ongoing promotional marketing levers across Twitch-owned and -operated channels
Create learning agendas to test and iterate on program initiatives in partnership with the data science team
Identify and develop co-marketing opportunities across business development, sales, and external marketing partners
Work cross-functionally across marketing, content, and BD breaking down complex narratives into simple, compelling ideas and communicating program results to senior leadership

Benefits

Medical, Dental, Vision & Disability Insurance
401(k)
Maternity & Parental Leave
Flexible PTO
Amazon Employee Discount
sign-on payments
restricted stock units (RSUs)
health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off
parental leave