Community Liaison - Home Health & Hospice

Sierra Healthcare•Las Cruces, NM

6d•Hybrid

About The Position

At Sierra, we’re more than a healthcare provider — we’re a trusted presence in the lives of southern New Mexico families. As our Community Liaison, you’ll help connect patients, families, and referral partners with compassionate home health and hospice care. This is a highly autonomous role rooted in relationships, strategy, and purpose.

Requirements

Proven experience in healthcare marketing, outreach, or referral development
Strong interpersonal skills and a natural relationship builder
Knowledge of home health and hospice services, or willingness to learn
Self-starter with excellent follow-through and time management
Creative thinker with a passion for connecting people to care
Familiarity with the Las Cruces community and surrounding areas is a plus
Reliable transportation and valid driver’s license (daily travel required)

Responsibilities

Promote awareness and utilization of home health and hospice services across Las Cruces and surrounding communities
Build and sustain referral partnerships with providers, SNFs, clinics, and local agencies
Educate patients, families, and professionals on Medicare hospice benefits and eligibility
Coordinate the referral process and ensure timely follow-up
Assist in developing territory-specific marketing strategies to meet admission goals
Represent Sierra’s mission and values at health fairs, community events, and in-service programs
Analyze referral trends and recommend improvements for outreach effectiveness
Collaborate closely with clinical teams to ensure smooth handoffs and seamless care