Community Liaison - Home Care Business Development

Assisting Hands•Winter Haven, FL

2d•Hybrid

About The Position

Assisting Hands Home Care is seeking a Community Liaison to drive growth through relationship building and business development. This is a sales-focused role requiring daily community engagement to build trust with referral sources and convert those relationships into new clients. The ideal candidate is personable, competitive, and motivated by achieving results. You will be responsible for building and nurturing referral relationships with various healthcare professionals and facilities, consistently engaging with new and existing referral sources, and representing the agency at community events. Collaboration with the office team is essential for a seamless client intake process.

Requirements

3+ years in sales, business development, or referral marketing
Valid Florida driver's license and a reliable vehicle for daily field work across Polk and Highlands counties
Strong verbal and written communication skills
Comfortable using a CRM and basic office software
Ability to manage one's own schedule, work independently, and stay organized
Comfortable being the face of the agency in the community

Nice To Haves

Existing referral relationships in Polk or Highlands counties
Experience in home care, home health, hospice, or senior living

Responsibilities

Build and grow referral relationships with hospital discharge planners, case managers, care managers, social workers, skilled nursing and rehab facilities, assisted living communities, physician offices, and elder care attorneys
Engage with new and existing referral sources weekly to generate client referrals (target: 20-25 accounts per week)
Consistently follow up and log contact and visit information in the CRM
Meet with prospective clients and their families to explain services and initiate care
Represent Assisting Hands at industry events, health fairs, and community gatherings
Collaborate with the office team on intakes and client hand-offs