Community Liaison - Home Care Business Development

Assisting Hands of Polk County•Winter Haven, FL

2d•$55,000 - $80,000•Hybrid

About The Position

Assisting Hands Home Care is seeking a Community Liaison to join their growing team. This is a relationship-driven sales role focused on building trust and generating new clients through community outreach and relationship building with referral sources. The ideal candidate is a people-person, competitive, and motivated by results.

Requirements

3+ years in sales, business development, or referral marketing.
Valid Florida driver's license and a reliable vehicle for daily field work across Polk and Highlands counties.
Strong verbal and written communication skills.
Comfortable using a CRM and basic office software.

Nice To Haves

Existing referral relationships in Polk or Highlands counties.
Home care, home health, hospice, or senior living experience.

Responsibilities

Build and grow referral relationships with hospital discharge planners, case managers, care managers, social workers, skilled nursing and rehab facilities, assisted living communities, physician offices, and elder care attorneys.
Engage with new and existing referral sources weekly to generate client referrals (target of 20-25 accounts per week).
Consistently follow up and log contact and visit information in the CRM.
Meet with prospective clients and their families to explain services and initiate care.
Represent Assisting Hands at industry events, health fairs, and community gatherings.
Collaborate with the office team on intakes and client hand-offs to ensure a seamless client experience.