Community Engagement Specialist

Southern Air Heating Cooling & Plumbing•Broussard, LA

3d•Onsite

About The Position

Southern Air of South Louisiana is seeking a passionate and creative Community Engagement Specialist to join their team. This role focuses on developing local content for social media and serving as the community outreach point person. The specialist will be responsible for creating engaging and relevant content for social media and actively engaging with the communities surrounding their branches, with the goal of connecting with and building lasting relationships with local customers, ultimately driving brand loyalty and increasing local branch visibility.

Requirements

Bachelor's degree in marketing, communications, or a related field preferred.
Managed, and contributed toward a professional/brand “voice”.
Understanding of the business side of social channels.
Proven experience in social media content creation and community outreach.
Excellent communication and interpersonal skills.
Strong local knowledge and understanding of the community.
Ability to work independently and as part of a team.
Proficiency with social media platforms, analytics tools, and content creation software.
Access to reliable transportation for local travel within a 2-hour radius.

Responsibilities

Develop and curate high-quality, local-focused content for social media platforms (Facebook, Instagram, X, etc.) to create an authentic and relatable online presence.
Act as the primary liaison between branches and their respective communities, fostering strong relationships, addressing concerns, and identifying opportunities for engagement and collaboration.
Organize and participate in local events, community outreach programs, and sponsorships to promote the brand and establish a visible presence in the community.
Represent the brand in a positive and professional manner at all times, embodying core values and maintaining the highest ethical standards.
Collect feedback and insights from local customers and provide regular reports on local market trends, customer preferences, and competitor activities.
Train branch personnel in local community engagement and social media best practices, ensuring a consistent approach to brand representation.
Work closely with marketing and public relations teams to align local strategies with broader brand objectives.