Community Engagement Manager

Astound Broadband • New York, MA

1d • Hybrid

About The Position

The Community Engagement Manager is responsible for strengthening local market presence through strategic partnerships, grassroots marketing initiatives, sponsorships, and community programs that drive brand awareness, consideration, and customer acquisition. This role translates national campaigns (Back to School, Fall Rush, Cyber, Price for Life, etc.) into hyperlocal activations that generate demand and support field sales growth. The Manager partners closely with Field Sales, GTM, Marketing Ops, PR, Social, and local market leaders to execute high-impact community programs that strengthen brand reputation and increase subscriber growth. This position plays a critical role in positioning Astound as the most consumer-friendly, community-focused broadband provider in our markets.

Requirements

• 5–8+ years managing strategic marketing strategy in telecom, subscription, or high-volume acquisition businesses.
• 3+ years working in a competitive environment and/or with a challenger brand.
• Advanced analytical, forecasting, and data‑interpretation skills, with the ability to translate insights into actionable recommendations.
• Proven ability to scale customer acquisition efficiently through data‑driven optimization.
• Strong proficiency in Excel and comfort working with large datasets.
• Ability to manage multiple projects simultaneously in a fast‑paced, deadline‑driven environment.
• Skill in distilling complex data into clear, actionable insights that inform marketing and business decisions.
• Exceptional written and verbal communication skills, with strong organization and clarity in messaging.
• High attention to detail and a customer‑centric mindset in all aspects of execution.
• Strategic thinker with strong local‑market execution capabilities, able to tailor strategies to specific geographies or audiences.
• Strong collaboration and cross‑functional leadership skills, with the ability to influence without authority.
• Results‑oriented approach, with a focus on measurable performance and continuous improvement.
• High energy and field‑focused mindset, comfortable engaging directly with teams and customers.
• Strong presentation and storytelling abilities, capable of communicating insights to senior leadership.
• Ability to thrive in a fast‑moving, growth‑oriented environment, maintaining agility and sound judgment.
• High school diploma or equivalent required.

Nice To Haves

• Experience managing $10M+ performance budgets preferred.
• Experience leveraging AI tools to automate or enhance analysis is preferred.
• Expertise in developing and executing full‑funnel marketing strategies that drive measurable growth.
• Bachelor's degree preferred.
• Major in Marketing, Digital Marketing, Communications, or related fields.

Responsibilities

• Develops and executes local community engagement strategies aligned with company growth priorities (new build, MDU, market expansion, upgrades).
• Identifies and secures strategic partnerships with schools, universities, chambers, local nonprofits, property managers, and community organizations.
• Manages sponsorship portfolio and ensure measurable ROI.
• Represents Astound at key community events and forums.
• Supports government relations strategies.
• Provides strategic guidance to local General Managers, working with PR agencies to set up interviews and other local spotlight opportunities.
• Plans and executes grassroots activations including: Street teams, brand ambassadors, campus activations, MDU events (lobby events, breakfast pop-ups, seasonal resident events), Back to School / Fall Rush campaigns
• Aligns event strategy with DSR (Direct Sales Rep) presence and local sales initiatives.
• Ensures all activations integrate digital capture tactics (QR, retargeting, sweepstakes, email opt-ins).
• Leads coordination of logistics, vendors, materials, and budget management.
• Partners with Field Sales Managers and GTM to prioritize low-penetration buildings and new build zones.
• Supports market expansion initiatives and localized launch events.
• Aligns community programming with promotional strategy (Price for Life, flash sales, etc.).
• Provides field teams with event kits, signage, and activation playbooks.
• Collaborates with Social Media team to amplify community activations.
• Partners with PR to leverage community involvement for earned media opportunities.
• Works with Marketing Ops to track leads, performance metrics, and attribution.
• Ensures brand standards and messaging consistency across all activations.
• Manage community engagement budgets across assigned markets.
• Track KPIs and deliver post-event performance reporting.
• Optimize spend based on ROI and subscriber impact.
• Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered.
• Other duties as assigned.

Benefits

• 401k retirement plan, with employer match
• Insurance options including: medical, dental, vision, life and STD insurance
• Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
• Floating Holiday: 40 hours per year
• Paid Holidays: 7 days per year
• Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
• Tuition reimbursement program
• Employee discount program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED