Community Engagement Manager

Armstrong Group•Rising Sun, MD

About The Position

The Community Engagement Manager develops and maintains relationships with multiple-dwelling-unit (MDU) and homeowners association (HOA) partners, supports growth and resident experience at properties, and provides local competitive intelligence. The role represents Armstrong in community and civic settings, coordinates marketing and sponsorship activity, manages local marketing budgets in partnership with Corporate Marketing, and supports local leadership and other markets as needed. The manager works closely with the General Manager (GM), ABS Account Executive, local project coordinator, Corporate Marketing, Field Operations, Finance, Regulatory, and Legal partners. The position requires travel throughout the system footprint and availability for nights and weekends to support resident events or public relations opportunities. The Armstrong Group is a family-owned and operated collection of diverse companies founded in 1946. It encompasses multiple industries and employs over 2,400 individuals nationwide. Its brands include Armstrong Utilities, Guardian Protection, Armstrong Development, 4Front Solutions, Twin Pops, and Armstrong Comfort Solutions. Armstrong is an Equal Opportunity Employer.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field preferred.
At least 2 years of relevant marketing, community engagement, or account management experience.
Proficiency with Microsoft Office Suite, including Excel, PowerPoint, and Word.
Ability to travel 25% or more throughout the system footprint.
Availability for nights and weekends to support resident events or public relations opportunities.
Motivated, dependable, and committed to high-integrity decision-making.
Ability to discern business-critical information and exercise discretion when discussing internal objectives with external partners.
Polished, professional presence and ability to represent Armstrong effectively to external audiences.
Confident communication and relationship-building skills with internal teams and community partners.
Adaptability in fast-changing environments and ability to manage multiple priorities.
Collaborative, coachable, and eager to learn new tools, strategies, and responsibilities.

Nice To Haves

Telecommunications industry experience is a strong plus.

Responsibilities

Build recurring relationships with property managers, leasing teams, HOAs, and local developers; maintain a structured visit cadence and documented notes.
Track property changes and proactively initiate conversations to protect and grow Armstrong’s footprint.
Serve as an accessible contact for leasing staff and residents, and coordinate with local leadership on priority properties, competitive threats, and relationship-building opportunities.
Drive growth in existing, new-construction, and unserved MDUs using the MDU Playbook, including protect-and-growth tactics.
Identify opportunities and competitive risks involving Marketing Exclusivity Agreements; follow the outlined process to ensure Armstrong has a seat at the table.
Monitor compliance with existing agreements in partnership with Field Operations, Marketing, Finance, Regulatory, and Legal.
Coordinate resident events, signage, welcome kit placement, seasonal touchpoints, and co-marketing with property teams.
Assist leasing offices and residents with online ordering, package selection, and service setup, and support resident self-installation and activation initiatives.
Escalate service or installation concerns with a white-glove approach and close the loop with residents and property staff.
Uphold brand standards and consistent, scalable practices across properties; share community trends and issues with the GM.
Monitor competitive activity, pricing, promotions, and service differentiators in MDUs, and provide firsthand summaries and recommended actions to Corporate and the GM.
Share competitive insights and best practices with Corporate Marketing and fellow CMMs.
Manage and optimize local marketing budgets with Corporate Marketing and provide monthly spend-versus-budget insights to GMs.
Represent Armstrong at chamber events, parades, festivals, ribbon cuttings, and other community activities; alert Corporate when additional attendance would add value.
Organize team-building activities, employee recognition programs, and volunteer opportunities; support local leadership with employee events, recognition, and morale initiatives.
Support the GM at municipal meetings, school district engagements, public hearings, and other civic events, and maintain relationships with civic stakeholders.
Identify and recommend sponsorships with the GM that support visibility, telecom exclusivity, lead generation, and measurable return on investment.
Cultivate government relationships with Corporate Regulatory to support P3 projects and position Armstrong as a trusted community partner.
Inform the GM of sponsorship opportunities with political or community ramifications and coordinate local visibility and participation.
Ensure local marketing materials comply with brand standards and use The Hub for system-wide initiatives; coordinate local advertising campaigns with Corporate Marketing as needed.
Assist with events or on-site marketing needs in other markets when requested.
Perform other duties as assigned.