Community Engagement Manager

Armstrong Group•Rising Sun, MD

About The Position

The Community Engagement Manager builds and maintains relationships with multifamily dwelling (MDU) and homeowners association (HOA) partners, supports growth and resident engagement at properties, and represents Armstrong in local communities. The role works closely with the General Manager (GM), ABS Account Executive, local project coordinator, Corporate Marketing, and other internal partners to protect and expand Armstrong’s presence, improve resident experience, monitor competitors, and support local marketing and civic engagement. The position also manages local marketing budgets and reporting, coordinates sponsorships and advertising, and assists with employee events and cross-system marketing needs. The Armstrong Group is a family-owned and operated collection of diverse companies founded in 1946. It encompasses multiple industries and employs over 2,400 individuals nationwide. Its brands include Armstrong Utilities, Guardian Protection, Armstrong Development, 4Front Solutions, Twin Pops, and Armstrong Comfort Solutions. Armstrong is an Equal Opportunity Employer.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field preferred.
At least 2 years of relevant marketing, community engagement, or account management experience.
Proficiency with Microsoft Office Suite, including Excel, PowerPoint, and Word.
Ability to travel 25% or more throughout the system footprint.
Availability to work nights and weekends to support resident events or public relations opportunities.
Motivated, dependable, and committed to high-integrity decision-making.
Able to discern business-critical information and exercise discretion when discussing internal objectives with external partners.
Professional presence and ability to represent Armstrong effectively to external audiences.
Confident communication skills and ability to build rapport with internal teams and community partners.
Adaptability in fast-changing environments and ability to manage multiple priorities.
Collaborative, coachable, and eager to learn new tools, strategies, and responsibilities.

Nice To Haves

Telecommunications industry experience is a strong plus.

Responsibilities

Build and maintain recurring relationships with property managers, leasing teams, HOAs, and local developers, using a structured visit cadence and documenting interactions.
Track property ownership, management, and lease changes, and initiate conversations to protect and grow Armstrong’s footprint.
Serve as an accessible point of contact for leasing staff and residents, ensuring contact information is readily available.
Coordinate with the GM, ABS Account Executive, and local project coordinator regarding priority properties, competitive threats, and relationship-building opportunities.
Drive growth in MDUs, including new construction and unserved properties, using the MDU Playbook.
Maximize MDU penetration through the protect-and-growth tactics in the MDU Playbook.
Identify opportunities and competitive risks related to Marketing Exclusivity Agreements, follow the outlined process, and ensure Armstrong is represented in discussions.
Monitor compliance with existing agreements in partnership with Field Operations, Marketing, Finance, Regulatory, and Legal.
Coordinate resident events, signage, welcome kit placement, seasonal touchpoints, and co-marketing opportunities with property teams.
Help leasing offices and residents with online ordering, package selection, and service setup, and support resident self-installation and activation initiatives.
Escalate service and installation concerns using a white-glove approach and follow up with residents and property staff.
Uphold brand standards and consistent practices across properties.
Surface community trends, recurring issues, and positive developments that may inform system-level decisions.
Monitor competitor activity, pricing, promotions, and service differentiators in MDUs, including door-to-door activity, signage, and digital marketing.
Provide Corporate with competitive summaries, firsthand observations, and recommended actions; share insights with Corporate Marketing and fellow CMMs.
Synthesize competitive intelligence for the GM to support local planning, political engagement, and community positioning.
Manage and optimize local marketing budgets with Corporate Marketing and provide monthly spend-versus-budget insights to GMs.
Represent Armstrong at chamber events, parades, festivals, ribbon cuttings, and other community activities, and alert Corporate when additional attendance would be valuable.
Organize team-building activities, employee recognition programs, and volunteer opportunities.
Support the GM at municipal meetings, school district engagements, public hearings, and other civic events when Armstrong visibility and influence are relevant.
Maintain relationships with municipal leaders, Chambers of Commerce, economic development groups, and first responders, and advise the GM of emerging issues or opportunities.
Identify and recommend sponsorships with the GM that maximize visibility, provide telecom exclusivity, support lead generation, and quantify return on investment.
Cultivate government relationships with Corporate Regulatory to support P3 project execution and position Armstrong as a trusted community partner.
Keep the GM informed about sponsorship opportunities with political or community implications and coordinate local visibility and participation.
Ensure local materials comply with brand standards and use The Hub for system-wide initiatives.
Coordinate local advertising campaigns with Corporate Marketing as needed.
Assist with events or on-site marketing needs in other markets when requested.
Support local leadership in planning employee events, recognition, and morale initiatives.
Perform other duties as assigned.