Community Business Development Director

Cogir Management, USA•Alexandria, VA

2d•Onsite

About The Position

Cogir Senior Living, based in Scottsdale, Arizona, oversees a network of senior living communities across 11 states. As a leader in senior housing, Cogir is committed to growth, exceptional resident care, and a supportive team environment. Their culture is built on human focus, creativity, and excellence. This role is responsible for cultivating relationships with local and industry professionals, referral sources, and community representatives to generate qualified leads and enhance brand awareness. The Community Business Development Director will create and execute external and internal events, track activities in the CRM (Yardi), and collaborate with sales, operations, and marketing teams to drive external business results and meet occupancy and revenue goals.

Requirements

A Bachelor's degree or equivalent combination of experience and education is required.
3-5 years of experience in senior living external business development and sales preferred.
Proven track record in achieving and exceeding sales goals.
Ability to manage time effectively, high initiative, and good judgment.
Demonstrate professional ethics with a positive attitude.
Exceptional verbal and written communication skills.
Ability to motivate others and work within a team environment.
Proficient in Microsoft Excel, Word, Outlook, and CRM.

Nice To Haves

A positive, curious, and dynamic leader who loves to engage with others daily.

Responsibilities

Cultivate and nurture relationships and partnerships with key local and industry professionals, as well as paid and non-paid referral sources and community representatives.
Generate qualified leads for the community and enhance brand awareness and positioning in the market.
Create and execute a purposeful monthly and quarterly calendar of external and internal events.
Capture and track all activities in the community CRM (Yardi) on a daily basis.
Drive external business results that align with organizational occupancy and revenue goals.
Develop and implement a robust monthly external development and events plan for the community.
Design, implement, and facilitate the yearly strategic business development plan.
Develop and manage referral partnerships and track all activity in the CRM.
Maintain and/or improve community occupancy level and revenue production through lead generation.
Conduct scheduled tours with key professionals and industry leaders.
Provide a weekly activity plan and reports that document appointments, outcomes, and next steps.
Maintain the community's Customer Relationship Management software (Yardi) accurately and promptly.
Participate in local and regional networking events, representing the community and company.
Understand the community's care offerings and Cogir programs to ensure proper placement and education.
Participate in and represent the community in outreach events, networking meetings, trade shows, and other community functions.
Monitor and maintain promotional item inventory.
Assess print advertising needs.
Manage social media accounts if applicable.
Adhere to sales and marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.