Community Affairs Mgr

Consumers Energy•Kalamazoo, MI

1d•Hybrid

About The Position

Consumers Energy is Michigan’s largest energy provider, serving 6.8 million residents across the state. This role is not eligible for immigration sponsorship. The Community Affairs Manager acts as the primary representative of Consumers Energy (CE) within the communities it serves. This position is responsible for managing both external and internal communications related to community events, sponsorship opportunities, and public events organized by CE. The role involves active participation in various activities, communications, Public Relations (PR), social media, events, and content creation, serving as the brand ambassador for CE. The incumbent is also responsible for the comprehensive development, management, production, and successful execution of all sponsored CE events.

Requirements

Ability to identify and track relevant community KPIs.
Ability to interpret website traffic and knowledge of online marketing.
Negotiation and project management skills.
Attention to detail; critical thinker and problem solver.
Knowledge of how to plan and lead community initiatives.
Verbal and written communication skills.
Interpersonal and presentation skills.
Ability to gain buy-in from event owners and vendors.
Bachelor's Degree in Communications, Community Relations, Public Relations, Business Marketing, or a related field with two (2) or more years of experience in Communications, Community Relations, Public Relations, Business Marketing, or an equivalent subject area.
Associate Degree in Communications, Community Relations, Public Relations, Business Marketing, or a related field with four (4) or more years of experience in Communications, Community Relations, Public Relations, Business Marketing, or an equivalent subject area.
High School Diploma or GED with six (6) or more years of experience in Communications, Community Relations, Public Relations, Business Marketing, or an equivalent subject area.

Responsibilities

Support the development process of all event plans, ensuring alignment with brand, corporate communications, and marketing goals.
Partner with teams on new tool development, creation, and implementation.
Coordinate with Marketing, PR, and Communications teams and liaise with Development and Sales departments on promotions, branding, and community opportunities.
Implement best practices to maximize brand presence and consumer engagement in accordance with event strategy.
Coordinate on-site activations, distribution, and visibility with event partners.
Set, plan, and implement social media and communication campaigns and strategies.
Provide engaging text, image, and video content for all social media and professional accounts.
Organize and manage events to boost brand awareness in the community and respond to customers in a timely manner.
Monitor, track, and report on feedback and online reviews to build relationships with customers, industry professionals, and journalists, and stay up to date with digital technology trends.
Operate cross-functionally and with outside vendors to drive Consumers Energy's presence within Michigan.
Manage event recaps and reporting, coordinate kick-off meetings, and lead 360-degree activation planning and alignment.
Other duties as assigned or as may be necessary.