Communications Strategist

Virginia Information Technologies Agency•Chesterfield, VA

1d•Onsite

About The Position

The Commonwealth Savers Plan is seeking a Communications Strategist to develop, implement, and evaluate integrated marketing campaigns across traditional and digital channels. This role involves coordinating day-to-day content execution, ensuring message consistency, and monitoring all internal and external communications to align with brand standards. The Strategist will also produce internal communications content and participate in department strategic planning.

Requirements

7+ years’ experience in public relations, marketing, communications, advertising or related field
Experience managing mid to large-sized projects and leading cross-functional teams
Experience developing marketing plans and drafting complex communications internally and externally
Excellent communication and presentation skills with the ability to convey complex concepts to large, diverse audiences in person or online
Strong digital marketing knowledge, including SEO, paid media, social media, email marketing, and web analytics
Ability to independently prioritize and handle multiple tasks simultaneously
Proficiency with analytics tools, tag management, social media dashboards, and marketing automation platforms
Demonstrated ability to maintain brand consistency and quality across all communications channels
Ability to exercise discretion and make sound decisions independently
Ability to analyze information, draw appropriate conclusions and communicate results

Responsibilities

Develop, implement, and evaluate integrated marketing campaigns across traditional and digital channels, including websites, landing pages, articles, email, social media, webinars, direct mail, brochures, mobile app, display, programmatic, social, search advertising, sponsored content, out-of-home, print, radio, streaming media, and press releases.
Coordinate day-to-day content execution in alignment with the content calendar, ensuring message consistency across programs and audiences, on-time publication, and effective coordination with cross-functional teams.
Monitor all internal and external communications to ensure alignment with brand standards, voice, and guidelines.
Produce internal communications content such as newsletters, presentations, and executive summaries for various stakeholders.
Participate in department strategic planning for areas of expertise.