Communications Strategist - AFMRD

American Academy of Family Physicians•Leawood, KS
•Hybrid

About The Position

The AFMRD Communications Strategist develops, implements, and evaluates integrated communication strategies that advance the Association of Family Medicine Residency Directors’ mission, strategic priorities, member engagement goals, and educational initiatives. The role is the organization’s primary communications professional, responsible for planning, creating, distributing, and measuring communications across email, websites, newsletters, social media, text messaging, webinars, and member engagement platforms. The position coordinates communications throughout the family medicine residency and graduate medical education cycle. It promotes member value, leadership development programs, educational offerings, governance activities, and organizational impact, and supports data-driven decisions through communication analytics and Board-level reporting. The schedule is Monday through Friday in a hybrid arrangement, with additional hours as needed and possible travel of 35–40 days per year.

Requirements

  • At least 4 years of experience developing and implementing strategic communications plans.
  • At least 4 years of exceptional written, verbal, and editorial communication skills.
  • At least 4 years of experience managing multichannel communications campaigns.
  • At least 4 years of experience measuring campaign effectiveness using communication analytics.
  • Strong project management and organizational skills.
  • Ability to work independently while managing multiple deadlines.

Nice To Haves

  • Experience with membership organizations, associations, nonprofits, healthcare organizations, academic medicine, or higher education.
  • Experience supporting volunteer leaders, committees, and Boards of Directors.
  • Experience developing Board-level reports and executive communications.
  • Experience supporting educational programming, webinars, conferences, or professional development programs.
  • Knowledge of Graduate Medical Education (GME).

Responsibilities

  • Develop and implement an annual communications strategy and calendar aligned with AFMRD strategic priorities.
  • Monitor, analyze, and report communication performance metrics and engagement data, and prepare Board reports and dashboards.
  • Create, edit, and distribute content across email, newsletters, social media, SMS, and other channels.
  • Manage social media strategy and content development for LinkedIn and Instagram.
  • Manage member engagement, recruitment, onboarding, retention, and renewal communication campaigns.
  • Promote AFMRD programs, leadership development initiatives, webinars, events, and educational resources.
  • Coordinate surveys, member listening activities, and communications-related projects with staff, volunteers, and partners.
  • Participate in bookkeeping and internal control processes for AFMRD projects.
  • Perform other duties as assigned.
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