Provides consultation to develop public relation communications that drive identified business outcomes. Translates business strategies and initiatives into messaging and content. Prioritizes communications and messages to maximize impact on target external client audiences, including the general public, customers, crew, governmental bodies, suppliers, and the media. Creates effective and compelling public relations content based on deep understanding of target audiences and the evolving external technology landscape. Partners with business area to ensure appropriate public relations and communications support. Serves as a spokesperson, manages incoming inquiries from the media, arranges interviews, and prepares subject matter experts to address the public or media. Determines the most effective and efficient ways to execute key public relations deliverables. Captures key metrics and measures the effectiveness of external client communication. Uses and disseminates industry best practices across the business. Acts as a trusted advisor to influence, coach, and negotiate with stakeholders. Creates press releases and other communication materials across owned, earned, and shared channels that are professional, effective, and accurate. Applies Vanguard's style, usage, and brand standards to ensure consistency. Develops and strengthens working relationships with key influencers across the organization and in the industry to support public relations and business objectives. Participates in special projects and performs other duties as assigned.
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Job Type
Full-time
Career Level
Senior