Communications Specialist - British Columbia

Canadian Parks and Wilderness Society

2d•Hybrid

About The Position

The Communications Specialist supports the planning and execution of communications campaigns by creating compelling social media, website, and print content. Reporting to the Executive Director, this role works closely with Conservation Program staff to build the profile and momentum for CPAWS-BC's conservation work on land, freshwater and the ocean. About CPAWS-BC The Canadian Parks and Wilderness Society - British Columbia (CPAWS-BC) is part of one of Canada's oldest nonprofit conservation groups. We have been protecting lands and waters in BC since 1978 and are dedicated to keeping BC's natural environment thriving forever. Nature is BC's best hope. CPAWS-BC works on the unceded territories of Indigenous Peoples. Indigenous Peoples have stewarded their territories since time immemorial and continue to do so today. The staff and board at CPAWS-BC recognize that decolonization is an ongoing process that requires all of us to be actively involved and responsible. CPAWS-BC is committed to diversity, equity, inclusion, and justice within every aspect of our work to protect lands, freshwater, and the ocean. We are a small, dedicated team located across BC. Join us to help safeguard homes for grizzly bears, migratory birds and orca, threatened grasslands, and vital stretches of boreal forest, keeping British Columbia wild forever.

Requirements

Work experience in communications, public relations, or a related field, particularly in a nonprofit or ENGO
Demonstrated success developing and implementing compelling communications projects in the nonprofit space, especially in conservation
Experience building relationships with and engaging with media, including local and digital news
Experience in digital content creation, graphic design, and video editing in a professional capacity
Excellent written and verbal communications skills
Strong organizational and project management skills
Graphic design expertise
Video and image editing skills
Attention to detail, consistency, and accuracy

Nice To Haves

Post secondary education in a related field, such as Communications, Public Relations, or Marketing may be useful but is not required

Responsibilities

Designs and executes platform-specific growth and content strategies to advance the organization's conservation goals and grow CPAWS-BC's supporter base
Collaborates closely with the Conservation teams to ensure content aligns with conservation goals and ensure accurate, on-brand messaging across various channels
Monitors and evaluates the effectiveness of communication efforts using metrics and feedback, and adjusts strategies and tactics in response
Develops compelling content for digital platforms that effectively and accurately conveys information related to CPAWS-BC's conservation mission and campaigns
Drafts written content including OpEds, blog posts, press releases, action pages, and other materials for target audiences
Designs visually engaging graphics and visuals for communication materials, ensuring a cohesive and appealing visual identity in support of public relations efforts
Embeds DEIJ principles in communication materials in alignment with organization practices
Manages social media profiles, engages with followers, and fosters community engagement
Supports outreach efforts with local communities and groups, partners, and online
Integrates DEIJ considerations into communication content, promoting inclusivity in messaging
Ensures that communication materials are accessible and can be understood by diverse audiences, making efforts to include those with a range of abilities and understandings
Fosters inclusive conversations about environmental conservation across CPAWS-BC platforms and communications