Communications Officer, Atlantic (French Services) (TeleworkHybrid)

CBC/Radio-Canada•Moncton, NB

1d•Hybrid

About The Position

Radio-Canada’s Community Experiences and Partnerships team in the Acadian Peninsula is looking for an energetic Communications Officer. This is a permanent position based in Moncton. Business trips outside New Brunswick are expected for the duties of this position. This is a hybrid role with a mix of in-office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines.

Requirements

Bachelor's degree or equivalent
Three (3) years of relevant experience
Knowledge of CBC/Radio-Canada, its mandate and its programming
Demonstrated negotiation, planning and organizational ability
Leadership, self-direction, sound judgment and initiative
Strong ability to manage multiple projects concurrently and handle stress
High degree of creativity in designing promotional events and activities
Creative, solutions-oriented team player with the ability to meet deadlines that may be tight at times
Proficiency with project management tools such as Google Sheets, Google Calendar, Jira, Canva and any other relevant software
Demonstrated superior editorial skills
Superior communication and writing skills in French
Intermediate proficiency in English is an asset
Good knowledge of the creative community in the Acadian Peninsula
Experience with and strong grasp of marketing principles and brand-building
Availability to work on a sometimes irregular schedule and/or long shifts
Valid driver’s licence

Responsibilities

Develop, plan and deliver brand activations and original event-based experiences across the four (4) Atlantic provinces, but mostly the three (3) provinces outside New Brunswick, with the goal of generating interest and engagement among audiences for the public broadcaster, its properties and products.
Take part in negotiating, drafting, monitoring and implementing partnership agreements.
Roll out and coordinate marketing communications plans to ensure optimal exposure for initiatives.
Draft clear strategic briefs, ensuring they are properly understood by stakeholders (field activations, ambassador briefs, etc.); work collaboratively with the various communications teams (360 strategy, creative studio, etc.).
Be involved in designing brand activations aligned with marketing goals as well as developing and rolling out activations and major events.
Help plan the event calendar and production schedules, co-ordinate all steps, do location scouting and manage budgets.
Manage contests tied into our partnerships: oversee copywriting for all promotional channels (website, banners, social media); draft contest rules; obtain legal approvals; research, negotiate and manage prizes, communications and visibility; contact and follow up with winners and suppliers.
Assist the media relations team in drafting and issuing news releases.
Guide programming and technical teams in developing remotes in connection with community activities and partnerships.
Coordinate needs for ambassador services during partnership and/or community experience activities, providing them with appropriate training and guidance.
Assist in evaluating the performance of implemented solutions to identify opportunities for improvement.
Regularly measure the performance of activities, conduct post-mortems and optimize results.
Manage and respond to inquiries in the partnerships email account.
Support event and cultural-mediation operations as needed.