Communications & Marketing Specialist

Auburn University•Auburn, AL

7d•Onsite

About The Position

The Office of Advancement at Auburn University is seeking a Communications & Marketing Specialist to develop and coordinate communications and marketing strategies across various platforms. This role involves creating engaging content and materials to support the University’s fundraising efforts. Responsibilities include developing marketing campaigns, coordinating publications, digital content, media relations, special events, and external communications. The specialist will partner with internal teams, fundraisers, and external vendors to manage projects from concept to completion and evaluate their effectiveness.

Requirements

Bachelor's degree in Journalism, Communications, Marketing or related field
2 years of experience (for Level II) OR Master's degree in Journalism, Communications, Marketing or related field (for Level II)
Master's degree in Journalism, Communications, Marketing or related field plus 4 years of experience (for Level III)
Experience in marketing and communications services to include print journalism

Nice To Haves

Experience in philanthropy communications preferred.

Responsibilities

Develops communication and/or marketing plans to promote the vision, mission, goals and achievements of the University.
Researches and composes content for dissemination through a variety of mediums, such as internal or external publications, brochures, posters, newsletters, websites, presentations, development/fundraising materials, press packages, or broadcast media.
Coordinates the production of materials to include content/style editing, designing, printing, photography and/or copywriting.
Prepares and/or coordinates advertising, media-buying, and prospect-based marketing plans.
Coordinates marketing and communication calendars, production schedules and deadlines, including coordination of work carried out by external vendors.
Evaluates effectiveness of communications, public relations, and/or marketing programs.
Prepares press releases and participates in public relations activities for the University.
Plans and organizes special events and meetings, as well as participation at conferences or trade shows.
Maintains files, databases and electronic records of materials.