Communications & Marketing Lead

TRDI Incorporated•San Antonio, TX

3d•Onsite

About The Position

This role is responsible for developing and executing internal communications strategies to foster culture, engagement, and alignment. It involves creating and distributing internal messages through various channels, partnering with leadership to translate organizational priorities into clear communications, and supporting change management and mission-centered storytelling. Externally, the role oversees the organization's website, manages content for digital channels like email and social media, and creates marketing materials for business development initiatives. The position also serves as a brand steward, ensuring consistency in visual and messaging elements, and designs marketing materials using tools like Canva and Adobe Creative Suite. A key aspect of the role involves utilizing AI tools to enhance content creation, editing, ideation, and workflow optimization, while applying them responsibly and ethically. The lead will collaborate closely with various departments including Business Development, Programs, HR, IT, and Leadership, acting as a trusted advisor on messaging and engagement. Finally, the role requires tracking the effectiveness of communication and marketing efforts, using insights to refine strategies, and continuously improving processes for greater clarity, reach, and impact.

Requirements

Bachelor’s degree in communications, Marketing, Public Relations, or related field (or equivalent experience)
3–6 years of experience in a communications, marketing, or hybrid role
Exceptional writing, editing, and proofreading skills
Hands-on experience with: SharePoint for internal communications
Hands-on experience with: WordPress or similar CMS platforms
Hands-on experience with: Canva and Adobe Creative Suite
Demonstrated ability to collaborate with diverse stakeholders
Experience leveraging AI tools to improve communication or marketing outcomes
Strong organizational skills and ability to manage multiple priorities

Nice To Haves

Familiarity with EOS or accountability-based operating systems
Experience supporting business development, outreach, or community engagement
Understanding of accessibility and inclusive communication best practices

Responsibilities

Own internal communications strategy and execution to support culture, engagement, and alignment.
Develop and distribute internal messaging via SharePoint, email, and other internal channels.
Partner with leadership and department stakeholders to translate organizational priorities into clear, timely communications.
Support change communications, leadership messages, and mission-centered storytelling.
Ensure employees are informed, connected, and aligned with strategic goals.
Oversee and maintain the organization’s website, coordinating updates through WordPress or comparable CMS platforms.
Create and manage content for digital channels including websites, email marketing, and social media.
Support business development initiatives with marketing materials, proposals, presentations, and campaign messaging.
Ensure accuracy, accessibility, and consistency across all external communications.
Serve as a steward of the organization’s brand, ensuring visual and messaging consistency.
Design marketing and communication materials using Canva and Adobe Creative Suite (e.g., InDesign, Illustrator, Photoshop).
Develop branded templates, graphics, and collateral that support programs, events, and outreach.
Balance creativity with accessibility and inclusivity in all designs.
Utilize AI tools to enhance content creation, editing, ideation, design efficiency, and workflow optimization.
Apply AI responsibly and ethically, ensuring accuracy, clarity, and mission alignment.
Stay current on emerging communication and marketing technologies to drive innovation and effectiveness.
Collaborate closely with Business Development, Programs, HR, IT, and Leadership.
Gather input from stakeholders and translate needs to be effective communication solutions.
Act as a trusted advisor on messaging, tone, and audience engagement.
Track engagement and effectiveness of communication and marketing efforts.
Use insights and feedback to refine messaging, channels, and tools.
Continuously improve processes to increase clarity, reach, and impact.