Communications & Marketing Assistant

Oakland County•Pontiac, MI

2d•Hybrid

About The Position

Oakland County’s Health and Human Services team is seeking a Communications & Marketing Assistant to support social media content from initial planning through publication for the Health Division and Neighborhood & Housing Development (NHD) Division. The role helps connect residents with public health and housing information, programs, and services through clear, engaging, accurate, and consistent communications. The assistant collaborates with county staff and the Public Communications team on marketing projects, content development, project coordination, quality checks, performance tracking, and procedures. The position also supports newsletters, events, marketing plans, print materials, websites, and other communication channels. This is a hybrid position, and work is generally performed in a typical office environment, with possible travel to other locations during work. The position may provide guidance to college interns or lower-level department staff. It is part of the Health & Human Services Non-Supervisory bargaining unit, UAW Local 889. The stated salary range is $57,394–$76,897.

Requirements

One of the following education and experience combinations is required: a bachelor's degree from an accredited college or university, preferably in Marketing, Communications, Public Relations, Business Administration, or a related field, and at least one year of full-time experience in journalism, public relations, advertising, marketing, or a related area; or an associate degree or equivalent from an accredited college or university, preferably in one of those fields, and at least three years of full-time experience in those areas.
Ability to communicate accurately and convey information.
Ability to operate a motor vehicle and/or travel as a passenger.
Proficiency in Microsoft Office Suite and other common digital tools.
Ability to work independently and collaboratively in a fast-paced environment.

Nice To Haves

Considerable experience in long- and short-form writing, including knowledge of AP style standards.
Experience managing public relations and/or marketing programs, preferably related to governmental activities.
Knowledge of public relations and marketing techniques and principles.
Knowledge of methods, equipment, and procedures used in marketing and media communications, including journalism, graphics, printing, photography, and audiovisual methods.
Ability to establish and maintain effective working relationships with administrators, employees, news media, educational institutions, local government organizations, and the public.
Ability to work cooperatively with other professionals, respond effectively to creative differences, handle frequent and conflicting feedback, and work in a fast-paced environment.
Ability to maintain knowledge of current web technologies and design practices and stay informed about online design trends.
Attention to detail and proficiency proofreading others' work for consistent application of standards.
Ability to manage multiple priorities and tasks while maintaining progress.
Ability to respond to difficult or emergency situations requiring immediate decisions in accordance with departmental policies and objectives.
Ability to interpret departmental programs and procedures to officials, community agencies, civic groups, and the public.
Ability to exercise judgment, analyze problems, and recommend alternatives and solutions.
Experience with professional or brand social media platforms, website design, and content management systems.
May provide guidance to college interns or lower-level department staff.

Responsibilities

Help plan, draft, coordinate, and publish social media content for the Health Division and Neighborhood & Housing Development Division.
Maintain content calendars and project timelines to keep communications organized and timely.
Collaborate with division staff to develop clear, engaging content from public health and housing topics.
Maintain consistent messaging and branding across social media and other marketing channels.
Track and analyze content and marketing performance to identify opportunities for improvement.
Assist in developing, documenting, and maintaining standardized operating procedures, workflows, best practices, and guidelines for marketing and communications.
Collaborate with the Public Communications team to plan, execute, and monitor marketing projects from start to finish, ensuring delivery on time and within scope.
Perform administrative tasks such as scheduling meetings, maintaining project documentation, and managing marketing databases.
Conduct quality checks and proofread materials for accuracy, consistency, quality, and adherence to brand guidelines.
Assist coordinators or department leadership with developing project timelines, milestones, and deadlines, monitoring progress, and addressing delays.
Coordinate with internal teams, including graphic design, content creation, and digital marketing, to align work with project goals.
Coordinate with approved vendors to obtain quotes and manage production of print and other materials.
Research, develop, write, and edit content for newsletters, programs, services, flyers, press releases, websites, social media, blogs, and related materials.
Support the development, planning, and execution of department events.
Assist with marketing plans for programs, services, special projects, and events, including research into target markets and communities.
Use countywide and department-specific software to complete assignments.