Communications Manager - Investment Services and Asset Management
About The Position
The Communications Manager develops and executes integrated communications and media relations strategies for U.S. Bank’s Investment Services, Asset Management, and Institutional Services businesses, including Global Fund Services, Global Corporate Trust, Institutional Trust and Custody, U.S. Bancorp Asset Management, and other institutional businesses. The role serves as a strategic communications advisor to business leaders, builds relationships with national and trade media, and provides internal communications support to leadership. This is an individual-contributor role on the Wealth, Corporate, Commercial and Institutional Banking (WCIB) communications team within Public Affairs and Communications. The manager provides expert communications consultation and develops media plans for product launches, proactive and reactive media relations, thought leadership, and timely market topics. The role also collaborates with stakeholders on multifaceted communications plans involving internal and cross-enterprise storytelling, social media amplification, speaking engagements, thought leadership, and U.S. Bank-owned media platforms. The ideal candidate has external communications experience in financial services, particularly institutional financial services businesses. The role requires working from a U.S. Bank location three or more days per week.
Requirements
- Bachelor’s degree or equivalent work experience.
- Ten or more years of experience in communications activities.
- Two or more years of management experience.
- Strong verbal and written communication skills.
- Ability to comply with U.S. Bank policies and procedures, including its Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Nice To Haves
- Proven experience developing and executing clear communications strategies that help a company achieve its objectives.
- Demonstrated success supporting communications for capital markets, corporate banking, or other institutional financial services businesses, including media relations, executive communications, and thought leadership.
- A strong network of financial and business media contacts and experience positioning market-facing executives and subject-matter experts on capital markets, economic trends, and institutional banking issues.
- A contemporary, creative approach to communications strategy.
- Demonstrated leadership skills, diplomacy, and ability to gain buy-in from diverse teams.
- Experience working with reporters in complex industries and comfort operating in a complex, fast-paced environment.
- Experience managing an outside PR agency.
- Commitment to acting ethically and with integrity while representing U.S. Bank.
Responsibilities
- Provide 360-degree external communications support, including plan development, content creation, tactical implementation, executive coaching, media training, interview staffing, and results tracking and reporting.
- Lead proactive and reactive media relations for the business and develop pitch ideas based on industry and market topics and trends.
- Drive executive communications activity, including town halls and leadership messages.
- Monitor internal and external events and developments that affect U.S. Bank and identify opportunities to increase the organization’s positive visibility.
- Provide executives and other spokespeople with communications guidance related to core business-line priorities and objectives.
- Implement communications strategies for complex business lines to build U.S. Bank’s reputation and increase awareness of its capabilities.
- Partner with the central Public Affairs and Communications team on major events that may involve media interaction, such as workforce changes, staff additions, cross-business-line moves, new leaders, and major initiatives.
- Collaborate with social media partners.
- Support spokespeople and leaders at external events, including preparing remarks and providing event staffing.
- Collaborate with communications peers in other business areas to connect opportunities for aligned storytelling.
- Advise business leaders on strategic communications and build relationships with national and trade media.
- Develop media plans for product launches and communications plans that may include internal and cross-enterprise storytelling, social media amplification, speaking engagements, thought leadership, and owned-media storytelling.
Benefits
- Healthcare coverage, including medical, dental, and vision.
- Basic term and optional term life insurance.
- Short-term and long-term disability insurance.
- Pregnancy disability and parental leave.
- 401(k) and employer-funded retirement plan.
- Paid vacation of two to five weeks, depending on salary grade and tenure.
- Up to 11 paid holiday opportunities.
- Adoption assistance.
- Sick and Safe Leave accruals of one hour for every 30 hours worked, up to 80 hours per calendar year unless otherwise provided by law.
- Incentive and recognition programs.
- Equity stock purchase, 401(k) contribution, and pension, subject to eligibility requirements.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
