Communications Lead

Yubo

23h•Hybrid

About The Position

Yubo is seeking a Communications Lead to build its PR function from the ground up. This role is crucial for making Yubo culturally relevant, resilient to reputational challenges, and a driver of growth. The Communications Lead will design the PR function, manage the agency partner, and craft compelling stories and relationships to gain attention for Yubo. The responsibilities encompass everyday consumer stories, corporate communications, and handling sensitive issues or crises. Initially, the focus will be on the US, UK, and France, with potential for expansion. The role reports to the Director of Brand & Communications and collaborates with Brand, Product, Data, Trust & Safety, and Legal teams. A key aspect of the role is owning the relationship with the PR agency and establishing PR processes within Yubo's daily operations.

Requirements

Solid PR experience, with real results to show from leading a function or campaign.
A good read on Gen-Z culture and how 18 to 24 year-olds socialise and engage online.
Experience turning insight and data into media stories, including digging into data yourself to find the angle.
A track record of using different levers to earn attention: influencers, experts, events, activations, research, stunts.
Experience managing and getting the best out of an external PR agency.
Good judgement under pressure, with experience in issues or crisis communications.
Strong writing and speaking skills, comfortable with both consumer storytelling and sensitive corporate messaging.
The ability to influence cross-functional teams and senior stakeholders.
A self-starter mindset, with examples of building something from the ground up.

Nice To Haves

Experience in high-growth tech, consumer apps, youth culture, media, entertainment or lifestyle.
Experience in the US market, including relationships with US media and journalists.

Responsibilities

Set up how PR works at Yubo
Build PR operations and onboard Yubo's PR agency, setting clear ways to spot stories, check facts, and turn insight into coverage.
Dig into Yubo's data to find trends and stories worth telling.
Build a simple way to report on PR performance, linking coverage and sentiment to awareness and growth.
Review and embed Yubo's Crisis Comms Playbook.
Plan and run the PR agenda
Build Yubo's 2027 PR calendar and strategy, balancing campaigns, cultural moments, and day-to-day press activity.
Lead proactive and reactive media relations so Yubo speaks with a clear, consistent voice.
Spot and activate cultural moments through PR, research, events, creator partnerships and other earned activity.
Team up with Product and Data to build proof points and stories that show what Yubo means to people.
Look after Yubo's reputation
Advise senior leaders on reputational opportunities and risks.
Support corporate communications and reactive issues management when needed.
Work with Trust & Safety and Legal so Yubo talks about sensitive topics responsibly.
Help rally the right people internally when a crisis hits.