Communications Coordinator

ASM Global•Grand Rapids, MI

17d•Onsite

About The Position

The Communications Coordinator supports the Marketing Department in the strategy, development, execution, and analysis of marketing campaigns that communicate with guests, engage the community, and build brand recognition for Van Andel Arena, DeVos Performance Hall, DeVos Place, Acrisure Amphitheater, and Amway Stadium. The role creates and publishes digital content, manages social media and email campaigns, tracks and reports performance, supports community promotions and press communications, and provides on-site support at designated events. The position works closely with the Marketing team and requires strong writing, graphic design, organization, and digital media skills.

Requirements

A minimum of 1–2 years of experience in communications and guest services.
Working knowledge of Microsoft Office.
Experience with graphic design using Adobe Photoshop and Canva.
Experience with email campaign platforms.
Experience using social media platforms for business.
Excellent verbal and written communication skills.
Strong organization and attention to detail; resourceful, a quick learner, and able to manage multiple projects simultaneously.
Able to work independently and thrive in a fast-paced, collaborative team environment.
Able to work a flexible schedule that includes some weekends, nights, and holidays.
Maintain high standards, a positive attitude, and a professional appearance.

Nice To Haves

Bachelor’s degree in Communications, Business, or a related field.
Experience in sports, entertainment, and/or brand experience.
Bilingual ability in English and Spanish.

Responsibilities

Assist with managing the social media platforms for Van Andel Arena, DeVos Performance Hall, DeVos Place, Acrisure Amphitheater, and Amway Stadium, including Facebook, X, Instagram, TikTok, and YouTube.
Create, capture, schedule, and regularly publish platform-specific social media content, and engage with fans online.
Develop social media content by writing copy, designing graphics, capturing photographs, and shooting and editing short videos.
Assist with the development and execution of the Amway Stadium Grand Opening marketing campaign, including project management, reporting, partner and community outreach, and social media.
Manage Google Analytics accounts and track trends and traffic.
Create, execute, and evaluate email campaigns using MailChimp, Ticketmaster, and Klaviyo.
Prepare social media and email performance summaries and reports, and track engagement across platforms.
Assist in creating and implementing event promotions with community partners to increase event visibility and interest, sell tickets, and support the local community.
Assist with creating and distributing press releases.
Manage requests for day-of-show media coverage by coordinating artist-publicist approvals and communicating with local media photographers.
Represent the venues on site at designated events, including escorting media, supporting patron-experience activations, and communicating with fans through social media.
Assist with coordinating gifts and welcome materials for entertainers and guests.
Regularly review venue websites to ensure information is updated and accurate for guests.
Perform other duties and responsibilities as assigned.