Communications Coordinator

MSU Careers Details•East Lansing, MI

9d•Hybrid

About The Position

The College of Education seeks a creative, curious, and digitally savvy social media professional to tell stories about its community, including student successes, research, alumni achievements, and campus events. The role leads strategy, content development, audience growth, analytics, governance, and accessibility for the college’s social media presence. It turns research, student experiences, alumni achievements, faculty expertise, and college priorities into engaging, platform-specific content, with an emphasis on video, visual storytelling, and audience engagement. Content supports recruitment, engagement, reputation, and community-building among prospective and current students, alumni, donors, and other audiences. The position is a college-wide resource for social media governance, accessibility, account management, and digital engagement practices. It reports to the Senior Director of Communications for the MSU College of Education and collaborates with people and teams across the college. The selected candidate joins a collaborative Communications team and may have opportunities to support web content, email, print and digital publications, podcasts, video projects, promotional materials, and other strategic communications. This hybrid, remote-friendly position requires at least two days each week of on-campus, in-person work; additional campus time may be needed for events or business needs. Most work takes place during standard business hours, Monday through Friday, 8 a.m. to 5 p.m., though occasional evening or weekend work may be required. The position’s communications contribute to how MSU and the college are represented to students, alumni, donors, peer institutions, and the public, so thoughtful, accurate, and engaging content is important to building connection and trust.

Requirements

Knowledge equivalent to that normally acquired through a four-year college degree program in Communications, Telecommunications, Journalism, Marketing, or Public Relations, or an equivalent combination of education and experience.
Up to six months of related and progressively more responsible or expansive work experience in one or more relevant areas, including internal communications; news, broadcasting, and print media; marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation software; spreadsheet or database software; public presentation; or radio production.
Ability to work both independently and as part of a team in a fast-paced environment while balancing multiple projects and requests.
Willingness to work standard and non-standard schedules, including nights and weekends as needed.

Nice To Haves

Enthusiasm for social media trends, platform evolution, and emerging digital storytelling practices.
A keen eye for design and/or storytelling.
Knowledge of or commitment to learning and applying digital accessibility principles and inclusive content practices.
Interest in or expertise supporting social media governance, brand standards, or account management.
Proficient or working knowledge of AP Style or similar editorial styles, such as Chicago or APA.
Proficient or working knowledge of photography and/or videography for capturing people and events.
Experience with analytics tools and turning data into insights.
Affinity for working in a team environment and listening to a variety of stakeholders.

Responsibilities

Develop and execute a social media content strategy and create and publish timely, relevant, compelling content across platforms.
Repurpose content into social-first formats to maximize reach, engagement, and impact.
Ensure social media content meets federal accessibility requirements and university standards, including captioning, alternative text, and inclusive communication practices.
Conceptualize, capture, and produce video and graphic assets.
Monitor social media channels, engage with audiences as appropriate, and identify opportunities to strengthen community engagement.
Analyze strategy and platform performance, identify opportunities for improvement, and regularly report findings and recommendations to the Senior Director of Communications.
Collaborate with college and university partners to elevate stories and expand reach.
Assist with social media communications during sensitive or high-visibility situations.
Lead college-wide social media governance, including account inventories, branding compliance, accessibility expectations, platform recommendations, and best practices for affiliated units and programs.
Balance multiple projects and requests, working independently and collaboratively in a fast-paced environment.