Communications Coordinator

Shelburne Farms • Shelburne, VT

2d • $22 - $24 • Onsite

About The Position

Working closely with the Communications team in this support role, the Communications Coordinator will successfully implement Shelburne Farms’ content strategy over its social media channels (Instagram, Facebook), website channels (home and 3rd party sites), and support the print needs of the organization across multiple departments, all to build the Shelburne Farms brand, elevate its nonprofit mission, cross-promote engagement, and enroll our many programs.

Requirements

• Professional experience in managing social media on behalf of a company or organization.
• Expert knowledge of social media platforms, mainly Facebook and Instagram.
• Facility with or willingness to learn web content management system, e-marketing software, and project management software.
• Working knowledge of Adobe Creative Suite.
• Excellent written communication skills with care for the details.
• Willingness to learn and abide by brand guidelines and best practices.
• Proficiency in Google WorkSpace.

Nice To Haves

• Photography and/or video skills.
• Familiarity with utilizing social media analytics to measure effectiveness.
• Experience with Sprout Social (or similar social media dashboard) is helpful but not required.

Responsibilities

• Schedule and execute content on Shelburne Farms social media channels based on biweekly newsletters, events calendar, and special promotions as assigned, using existing (or drafting brand-aligned) templates, graphics, images and text (4-5 posts per week).
• Monitor and respond to public and private questions/comments/misinformation across our channels in consultation with the Communications team as needed.
• Respond to brand mentions, amplify or share content from brand ambassadors, partners, and customers.
• Listen, document, and report weekly on post performance, pain points, insights, and sentiment gleaned from social media with the Communications team.
• Contribute content/photos to weekly internal & community e-newsletter as needed.
• Support web content updates on shelburnefarms.org, including updates to online calendar events.
• Maintain & monitor Shelburne Farms up-to-date presence across 3rd party sites (e.g., Google, Trip Advisor, HelloBurlington, Kids VT, SevenDays).
• Monitor and respond to public questions/comments/misinformation across 3rd party sites in consultation with the Communications team as needed.
• Update design, order, and maintain routine publications across Shelburne Farms departments (letterhead, product labels, inn materials).
• Manage inventory and onsite distribution of print publications and resources.
• Update and manage tabling, point-of-sale, and marketing materials.

Benefits

• Details on benefits for part-time, year-round employees are available here for review [https://drive.google.com/file/d/1RqqvIABNYFP8GgTmQLK-i3hZoW81836x/view?usp=sharing].

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: No Education Listed