Communications Coordinator

National Park Trust • Rockville, MD

5d • Hybrid

About The Position

The Communications Coordinator is a full-time staff member who supports National Park Trust’s growing communications initiatives in a fast-paced, mission-driven nonprofit environment. The role leads the organization’s organic social media presence, creates storytelling content and short-form video, maintains brand templates and internal brand resources, and supports blogs, email, and campaigns. The coordinator works closely with the Marketing & Communications Manager and program and development staff.

The position contributes to the communications strategy and carries out social media plans in alignment with the communications calendar and brand standards. It tracks and reports social media analytics, manages photo and video libraries, and supports event and program promotion and content capture. Responsibilities also include producing accessible social content, supporting the Annual Report, and keeping brand materials current.

The role is based in Rockville, Maryland, with a hybrid arrangement that may range from full-time in-office work to a blend of remote and in-office work depending on the Park Trust’s needs. Local and overnight travel are required. Candidates must complete a criminal background check, and staff must be fully vaccinated against COVID-19, subject to reasonable accommodations under applicable law.

Requirements

• Bachelor’s degree from an accredited college or university.
• Passion for the Park Trust’s mission.
• Strong writing skills for social media copy and other communication channels, including email and website.
• Professional experience using social media platforms to engage online audiences and communicate organizational priorities.
• Experience creating attractive graphic design and video content.
• Proficiency in Google Workspace, Microsoft Office, and Canva.
• Strong organizational skills and ability to manage multiple projects and meet deadlines.
• Ability to work effectively as part of a team or independently.
• Self-starter with careful attention to detail.
• Basic photography and video capture skills, and comfort attending events and programs to capture content.
• Fully vaccinated against COVID-19, subject to reasonable accommodations under applicable law.
• Satisfactory completion of a criminal background check.
• Ability to perform some physical exertion, including outdoor recreation activities, and lift items weighing 25–40 pounds.
• Driver’s license and use of a car.
• Ability to undertake local and overnight travel.

Nice To Haves

• One to two years of nonprofit experience in communications or marketing.
• Familiarity with Adobe Creative Suite, Mailchimp, and WordPress.
• Spanish language skills.

Responsibilities

• Contribute to the Park Trust’s communications strategy and carry out social media plans in alignment with the communications calendar and brand standards.
• Lead organic social media planning and create weekly content for Instagram, Facebook, LinkedIn, and TikTok.
• Write compelling storytelling posts and support blog, email, website, and other communications content as needed.
• Monitor and engage online communities, respond to inquiries, and identify relevant discussions for sharing the Park Trust’s mission and messaging.
• Track and report social media analytics and share insights to inform monthly reporting and content decisions.
• Keep informed about social media features, trends, and channels, and evaluate their usefulness for organizational goals.
• Develop ideas to improve engagement and support paid social campaigns with creative assets and organic performance insights.
• Ensure social content is accessible by including captions and alt text.
• Manage and organize the organization’s photo and video libraries.
• Support promotion and content capture for events and programs, including simple graphics, photography, and short-form video.
• Keep abreast of news, industry trends, and cultural events affecting parks, public lands, and waters, and incorporate them into content.
• Support Annual Report production, including gathering content and selecting photos.
• Maintain Canva brand templates and internal brand resources, including the Brand Hub, staff business cards, and organization chart.

Benefits

• 401(k) plan with a 5% company match.
• Health and dental insurance with a vision program.
• Flexible spending account.
• Life insurance and short-term and long-term disability insurance.
• Vacation and sick leave.
• Observance of all federal holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level