Communications Coordinator/ Undergraduate Admissions

Louisiana State University•Letterkenny Township, PA

20h•Onsite

About The Position

The Communications Coordinator – Admissions and Recruitment is an early-career professional position in LSU’s Division of Enrollment Management and Student Success. Reporting to the Deputy Director of Enrollment Management Marketing and Communications, the coordinator supports the execution and continuous improvement of timely, accurate, accessible, and student-centered communications for prospective students, applicants, admitted students, and their families. The coordinator is a day-to-day practitioner within LSU’s Admissions CRM, supporting the development, testing, deployment, monitoring, and assessment of email, SMS, and other communications throughout the recruitment and admissions lifecycle. The role also provides hands-on support across web, portal, print, and related digital channels; assists with content development and quality assurance; maintains communications calendars and documentation; and supports campaign reporting and continuous improvement. Working with the Deputy Director and partners across Admissions, Recruitment, Financial Aid, Events, and other areas, the coordinator helps manage a high volume of enrollment communications while maintaining accuracy, consistency, brand alignment, operational efficiency, and a positive student experience. The position is based at LSU-BR and is not eligible for remote work. Occasional work outside standard business hours and participation in events or meetings outside the employee’s regular schedule may be required. The role is considered essential during emergencies or University closures and may require assisting with crisis communications, including potentially working in LSU’s Emergency Operations Center.

Requirements

Bachelor’s degree in communications, marketing, public relations, higher education, student affairs, information systems, or a related field; the posting states that a degree is not required if the candidate meets required years of experience, but no years-of-experience threshold is specified.
Ability to write and edit clear, accurate, audience-appropriate communications.
Ability to organize multiple assignments, manage deadlines, and maintain exceptional attention to detail in a high-volume work environment.
Ability and willingness to learn technology platforms and work with data, audience criteria, personalization, and communication workflows.
Strong problem-solving skills, including investigating issues systematically, identifying potential solutions, and escalating concerns appropriately.
Ability to understand business processes and translate communication needs into effective execution.
Working knowledge of common office productivity tools, including word processing, spreadsheets, email, and shared file systems.
Ability to collaborate across departments and communicate effectively with technical and non-technical partners.
Excellent written and verbal communication skills; strong attention to detail and commitment to accuracy.
Ability to develop proficiency in CRM and communications technology and understand audience criteria, communication logic, and interconnected business processes.
Ability to manage multiple projects and deadlines while maintaining quality.
Strong analytical, troubleshooting, and problem-solving skills.
Ability to understand the student enrollment journey and consider communications from the perspective of students and families.
Ability to work independently within established strategies and standards while recognizing when consultation or escalation is appropriate.
Ability to collaborate with colleagues representing different functional and technical areas; curiosity and commitment to continuous learning and improvement.
Valid U.S. work authorization at the time of hire and throughout employment.
A complete application, including a cover letter explaining interest and relevant preparation, a resume, and three professional references; resume and transcripts should be provided if applicable.
Satisfactory pre-employment background check.

Nice To Haves

Experience supporting communications, marketing, public relations, enrollment management, admissions, student services, or higher education programs.
Experience with Technolutions Slate or another higher education CRM, particularly communications, audience segmentation, queries and filters, forms, events, or related functionality.
Experience with an email marketing, marketing automation, SMS, content management, or related digital communications platform.
Experience with audience segmentation, personalization, automated or triggered communications, or campaign workflows.
Familiarity with HTML and CSS or experience editing email templates, web content, or other digital communications.
Experience working with audience lists, spreadsheets, communications analytics, engagement metrics, or campaign reporting.
Familiarity with enrollment funnels, student recruitment, admissions processes, or student lifecycle communications.
Familiarity with LSU, a large public research university, or a similarly complex organization.

Responsibilities

Build, test, schedule, and deploy targeted email and SMS communications for recruitment audiences, including prospective students, applicants, admitted and deposited students, parents and families, and school counselors.
Build and maintain email campaigns, including recipient populations, segmentation, personalization, conditional content, scheduling, automated and triggered deployment, and related communication logic.
Conduct pre-deployment quality assurance of recipient criteria and counts, links, merge fields, conditional content, personalization, sender information, formatting, accessibility, and mobile and desktop rendering.
Monitor scheduled and deployed communications, identify technical, content, audience, or deliverability issues, and resolve or escalate concerns.
Assist with developing and maintaining forms, landing pages, event-related communications, and other CRM assets supporting recruitment and yield initiatives.
Document recurring campaigns, audience criteria, communication logic, testing procedures, and standard operating procedures.
Develop CRM proficiency through hands-on experience, training, professional development, and cross-training; collaborate with LSU Marketing & Communications and follow its standards.
Adapt approved content, templates, and calls to action for different stages of the enrollment journey and audiences.
Draft, edit, and proofread student-centered copy for email, SMS, letters, portal messages, web content, FAQs, and recruitment materials.
Assist with routine updates to admissions and recruitment web pages and related digital content in coordination with the Director and communications partners.
Review digital content for outdated deadlines, process information, links, contact information, calls to action, and inconsistencies with other student communications.
Organize reusable communication templates, approved language, content snippets, FAQs, and shared resources; support website content organization and version control.
Incorporate feedback from the Deputy Director and subject-matter experts while maintaining each communication’s purpose, audience, and strategic intent.
Maintain an admissions and recruitment communications calendar covering campaigns, application-cycle communications, deadlines, events, decision releases, yield activities, and other enrollment milestones.
Receive, document, and coordinate communications requests and web content changes; clarify audience, purpose, channel, timing, desired action, approvals, and dependencies.
Coordinate communications timing and approvals, track projects, communicate status, and identify potential conflicts, gaps, duplication, competing messages, or timing concerns for the Director.
Support improvement of recurring communications processes, workflows, standard operating procedures, and quality-assurance practices.
Monitor campaign performance measures such as delivery, engagement, response, conversion, and unsubscribes; assist with analysis by audience, funnel stage, campaign, or other relevant characteristics.
Prepare routine campaign reports and summaries, participate in campaign debriefs, and use performance data and feedback to identify improvements to content, timing, calls to action, audience segmentation, and workflows.
Review recruitment and admissions communication touchpoints to identify gaps, duplication, conflicting messages, outdated content, and opportunities to improve the student experience.
Provide communications support for recruitment, yield, financial aid, and other Enrollment Management and Student Success initiatives and events.
Stay informed about CRM capabilities and enrollment communications practices, participate in training and division initiatives, and perform other job-related duties as assigned.
When a student appears to need emotional, behavioral, or mental-health assistance, refer them to the appropriate Student Health Center service; if a student appears to pose a danger to themselves or others, immediately contact the Care Team, Dean of Students, or appropriate law enforcement agency. Do not imply client or patient confidentiality beyond rights provided under FERPA.