Communications Coordinator, Email Marketing

University of Iowa•Iowa City, IA

9h•$43,240 - $45,000•Onsite

About The Position

The University of Iowa Office of Admissions is hiring a dedicated Communications Coordinator, Email Marketing! This role puts you at the heart of how we connect with future Hawkeyes. In this position, you’ll design and deliver targeted email campaigns using our CRM system, MAUI, and our bulk email platform, Dispatch, ensuring the right message reaches the right audience at the right time. From crafting compelling content to refining audience segmentation, your work will directly shape how prospective students experience Iowa. The Office of Undergraduate Admissions is dedicated to assisting and supporting prospective, new and current undergraduate students through services such as information sharing, campus visits, admission application and liaising with academic areas, financial aid, student life and advisors. We welcome working with future students, admitted students, parents, families and counselors alike. We believe the University of Iowa will prepare you, challenge you, and change you and you will change the world.

Requirements

Bachelor’s degree in marketing, communications, journalism or a related field, or an equivalent combination of training and experience providing a comparable level of expertise.
Minimum of 6 months working in communications, marketing, or related field, or multiple related internships for a recent college graduate.
Demonstrates a working proficiency level in effective written and oral communications.
Demonstrates a working proficiency level in writing and editing strategic, clear, creative and clean copy.
Demonstrates a working proficiency level in organizational communications including writing copy for email, web, or direct mail marketing campaigns.
Demonstrates a working proficiency level in bulk email software/services; ability to navigate and troubleshoot.
Demonstrates a working proficiency level in relationship and team management including experience working within one or more creative team(s).

Nice To Haves

experience in higher education student recruitment
experience with media creation, video, audio, graphics, photography, design
experience with digital advertising, tracking and analytics
experience with customer relationship management (CRM) systems, building, tracking, and segmenting populations
experience creating targeted campaigns using bulk email systems
basic familiarity with relational database concepts
basic familiarity with HTML
experience working with Google Analytics

Responsibilities

Develop and improve existing segmented email campaigns to best serve the current prospective student audience in coordination with the Assistant Director.
Assist with staff campus visit programs, as needed.
Review and edit print materials for recruiting.
Develop methods for measuring impact and tracking analytics of communication, marketing and social campaigns, and report outcomes accordingly.