Communications & Content Strategy Manager ( Responsable de la stratégie de communication et de contenu)

Procter & Gamble • Toronto, ON

1d • CA$93,000 - CA$116,200 • Onsite

About The Position

We are seeking a highly driven and experienced Communications & Content Strategy Manager to lead engagement with Media, Influencers and Consumers. This role is pivotal in building brand affinity, driving consumer resonance, and achieving business objectives through innovative Public Relations, influencer marketing and strategic content initiatives across our skin care brands.

Requirements

• Building and managing relationships with influencers and other key stakeholders to solve business problems.
• Social media and digital content expertise, with a deep understanding of current trends and platforms.
• Storytelling and co-creating compelling & inclusive content that genuinely connects with consumers.
• Operational discipline to effectively manage campaign timelines and reporting.
• Maintains a growth mindset and values experimentation
• Collaboration with cross-functional team members and agency partners to achieve shared goals.
• Exhibits the ability to pivot quickly and effectively in response to changing priorities and circumstances
• Demonstrates a strong ownership mindset, taking initiative and driving results with accountability, attention to detail, and executional excellence.

Nice To Haves

• Bachelor’s Degree.
• 6-8+ years of previous professional experience in public relations, social media, digital marketing, content strategy and influencer marketing, ideally within the beauty sector.
• Experience working with the Canadian market, and familiarity with its cultural nuances and digital landscape.

Responsibilities

• Lead overall Brand Influence and Engagement Strategy, defining the strategic direction for earned influence, content, activations, KOLs, and local brand storytelling
• Lead and manage annual planning process with brand and agency partners (briefing, feedback)
• Lead earned media strategy to drive organic content and influence AI Search
• Lead Influencer strategy designed to meet business objectives for our brands.
• Partner with and oversee PR agency partner to execute influencer campaigns
• Partner with multi-functional team on paid media strategy, social landscape assessments, creative best practices, and business plans.
• Lead and manage budget allocation and program performance reports.
• Track and analyze content performance to optimize future influencer strategies and partnerships
• Drive strong operational excellence across workflows, timelines, approvals and execution

Benefits

• We are an equal opportunity employer and value diversity at our company.
• P&G is committed to accommodating any applicant with a disability, as required by law, during the recruitment, assessment, and selection process.
• Sponsorship for work authorization is not available for this role.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree