Content Strategy Manager

Cisco • San Jose, CA

1d • $145,200 - $184,100

About The Position

Content is a key element of how Cisco's integrated marketing campaigns come to life and we're looking for a Content Strategy Lead to shape a new campaign for AI Infrastructure buyers. This is a rare chance to build, not just maintain: to reimagine how content gets created in the age of AI, experiment with new formats, and create content buyers genuinely value —the kind that builds trust and drives our most important priorities as a result.

You'll work cross-functionally to build a strategy and drive execution of demand-generating content across the funnel, from thought leadership to conversion and promotional assets. You'll partner closely with product marketing, partner marketing, campaign strategists and planners, and demand channel experts to turn insights into content that addresses customer needs, stands out in a noisy market, and drives measurable engagement. You'll treat AI as a creative collaborator to move faster, think bigger, and continuously raise the bar. You’ll mentor writers and manage agencies who support the campaign, guiding the work product and ensuring alignment with campaign priorities.

Requirements

• 6–8 years in content strategy/content marketing
• A track record of building full-funnel content strategies that drive demand
• Strong hands-on writing and editing across formats, from long-form reports to promotional copy

Nice To Haves

• A genuine excitement for AI and a hands-on track record of using AI tools to create better content, faster, plus the ability to upskill a team in AI-powered workflows.
• Experience in B2B technology marketing and writing for an enterprise networking or IT buyer.
• Excellent stakeholder management and influencing skills, plus strong analytical and presentation skills.
• Experience managing workflows and employees, contractors, and agencies in tools such as Asana and Workfront.

Responsibilities

• Architect strategy that drives pipeline. Build demand generation content strategies by synthesizing customer and sales feedback, search and gen AI trends, existing content gaps, and product messaging to map content directly to top company priorities.
• Embrace AI in the content lifecycle. Pioneer how AI transforms content at scale, from ideation to performance.
• Set the creative bar. Own content quality across all asset types, flexing between formats and pushing the supporting team and agencies to maintain standards
• Go deep on marquee work. Write and edit anchor assets, including sponsored articles, web pages, video scripts, and more for quality, originality, and strategic alignment.
• Sharpen promotional content. Edit email, social, and paid media copy for messaging, brand voice, and engagement.
• Influence across the org. Prioritize content that serves the audience first while balancing business objectives, aligning technical and senior stakeholders.
• Tell the performance story. Present strategies and results to senior leadership with clarity on what's working, what isn't, and what's next.
• Measure what matters. Analyze performance and use engagement metrics to refine strategy and drive toward pipeline, managing workflows in tools such as Asana and Workfront.

Benefits

• medical, dental and vision insurance
• a 401(k) plan with a Cisco matching contribution
• paid parental leave
• short and long-term disability coverage
• basic life insurance
• grants of Cisco restricted stock units
• 10 paid holidays per full calendar year
• 1 floating holiday for non-exempt employees
• 1 paid day off for employee’s birthday
• paid year-end holiday shutdown
• 4 paid days off for personal wellness
• 16 days of paid vacation time per full calendar year (non-exempt)
• flexible vacation time off program (exempt)
• 80 hours of sick time off provided on hire date and each January 1st thereafter
• up to 80 hours of unused sick time carried forward
• Additional paid time away may be requested to deal with critical or emergency issues for family members
• Optional 10 paid days per full calendar year to volunteer
• annual bonuses (for non-sales roles)
• performance-based incentive pay (for sales roles)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed