About The Position
Invisible Colors is looking for a Freelance Brand & Business Strategist to help clients turn complex business challenges into clear strategic direction. You’ll work across brand positioning, business strategy, audience insight, messaging, and go-to-market thinking. You’ll help uncover opportunities, define a clear point of view, and translate strategy into actionable direction for creative and marketing teams. This is a freelance, project-based role with the opportunity to work across different clients, industries, and types of strategic challenges.
Requirements
- Proven experience in brand strategy, business strategy, marketing strategy, planning, or a related field.
- Strong understanding of brand positioning, audiences, markets, and consumer behavior.
- Ability to connect business objectives with meaningful brand and creative direction.
- Strong research, analytical, and conceptual thinking skills.
- Excellent written, verbal, and presentation skills.
- Comfortable working directly with clients and leading strategic conversations.
- Ability to work independently while integrating easily into a multidisciplinary creative team.
- Strong judgment, curiosity, and attention to detail.
- A portfolio or body of work that demonstrates the quality and depth of your strategic thinking.
Nice To Haves
- Experience in a creative agency, branding studio, advertising agency, or consultancy.
- Experience with go-to-market strategy, product launches, or growth strategy.
- Experience working with startups, emerging brands, or rapidly evolving businesses.
- Experience working in the Canadian and U.S. markets.
- Experience across multiple industries or markets.
- Understanding of creative development across branding, campaigns, digital, social, and experiential.
- Familiarity with AI and emerging technologies.
Responsibilities
- Develop brand and business strategies based on client objectives, market context, and audience needs.
- Research and analyze audiences, markets, competitors, trends, and cultural insights.
- Develop positioning, value propositions, brand platforms, messaging, and strategic territories.
- Turn complex information and business challenges into clear strategic recommendations.
- Create creative and marketing briefs that give teams a strong direction.
- Connect brand strategy to business, marketing, and go-to-market objectives.
- Lead or contribute to client discovery sessions, workshops, brainstorms, and presentations.
- Present strategic recommendations and clearly communicate the thinking behind them.
- Collaborate with Art Directors, Copywriters, Designers, Creative Strategists, and other creative talent.
- Contribute strategic thinking to pitches, new business opportunities, and client presentations when needed.
Benefits
- Freelance, project-based collaboration.
- Flexible, remote-friendly work environment.
- Opportunity to work across different brands, industries, and strategic challenges.
- Collaboration with a multidisciplinary team across strategy, branding, creative, digital, content, and production.
- Potential for ongoing collaboration based on project needs and fit.
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
