Communications Associate

Sacramento Public Library • Sacramento, CA

3d

About The Position

The Communications Associate supports Sacramento Public Library’s Communications Department in executing and monitoring marketing communications initiatives under the direction of the communications manager and/or department project lead. The role creates day-to-day content for the library’s owned channels, including social media, its website, and newsletters; assists with copywriting and content management; and helps create materials that promote or enhance the library’s brand, programs, services, and events. The associate also tracks and reports owned-channel metrics and provides general departmental support.

The position develops and edits content in accordance with the library’s brand style and voice, helps manage web and social content, maintains an editorial calendar, and supports newsletter production. It also assists with marketing materials and coordination across departments and vendors, and handles administrative documentation related to purchasing, bids, and procurement. The role requires attention to detail, coordination of multiple projects and timelines, effective communication, and courteous customer service.

The work involves prolonged sitting while using a keyboard, occasional movement and lifting, frequent visual and dexterity tasks, and constant hearing and speaking in normal conversation. Occasional weekend or evening work may be required. The position may involve occasional noise exposure.

Requirements

• Bachelor of Arts or Bachelor of Science degree in communications, public relations, journalism, marketing, or a related field from an accredited college or university.
• One year of experience working in marketing communications or a related field.
• Proven ability to write, edit, and proofread content and copy for marketing communications purposes.
• Understanding of AP Style.
• Proven attention to detail and ability to coordinate multiple projects simultaneously while meeting project timelines.
• Experience with web content management systems, project management systems, email marketing platforms, and social media platforms.
• Experience with analytics platforms for measuring the effectiveness of communication efforts.
• Ability to respond to customers and address complaints or problems in a timely, accurate, courteous, respectful, and friendly manner; understand customer needs and focus on the customer when delivering services.
• Ability to communicate effectively, orally and in writing.

Responsibilities

• Create content for web, social media, email, and other owned channels.
• Write, edit, proofread, and revise content and statements in accordance with the library’s brand style and voice.
• Maintain the brand style guide and provide updates to key staff and management.
• Assist with public relations efforts, including editorial development, media relations, and community outreach.
• Implement content strategies for owned channels, including the website and social media, as directed by the communications manager.
• Assist with website management, including creating, editing, and publishing content.
• Maintain and execute an editorial content calendar.
• Publish social media content and engage with and monitor the community in accordance with the editorial calendar.
• Assist with production of the monthly newsletter.
• Take photos and videos for owned channels and publications, secure photo releases, and maintain archives.
• Liaise with other departments to create digital content for owned channels.
• Produce web content in accordance with approved page style and coordinate updates with other departments.
• Work with department managers and staff to execute marketing communications strategies.
• Assist in developing and distributing marketing materials, displays, signage, and other print items.
• Coordinate with departments and vendors to ensure marketing communications materials and assets are current, effective, and consistent with brand style and graphic standards.
• Prepare, track, and report key metrics for all library-owned channels.
• Prepare, track, and process administrative documents for purchasing, bids, and procurement.
• Provide consistent customer service to other departments and represent Sacramento Public Library in discussions, presentations, and interactions.
• Perform related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level