Communications Assistant

University of FloridaGainesville, FL
Onsite

About The Position

The College of the Arts (COTA) at the University of Florida is seeking a Communications Assistant for Creative B and other research activities. This role involves coordinating marketing and communication projects, conceptualizing and developing content through photo and video capture, drafting and scheduling social media posts, assisting with audience feedback surveys and analytics, and contributing to various marketing materials. The position requires ensuring all communications align with brand standards and utilizing project management software for collaboration. This is a time-limited position averaging 10-15 hours per week.

Requirements

  • High school diploma or equivalent
  • Evidence of experience with communications, marketing, social media (proficiency with Instagram necessary), basic smart phone photography/videography, or related field.

Nice To Haves

  • Coursework and/or experience in communications, marketing communications, writing or related areas.
  • Experience with videography/photography, including video production for YouTube and/or Vimeo (Experience can range from smart phone to SLR camera).
  • Experience with graphic design and/or use of the Adobe Creative Suite.
  • Excellent copywriting skills.
  • Experience in creating engaging content for various information channels and disparate audiences (e.g.: understands the difference between audience demographics on Instagram and Facebook and knows how to communicate with each of them effectively).

Responsibilities

  • Coordinate with the Strategic Events Manager on marketing and communication projects for Creative B and other research activities.
  • Conceptualize and develop content around Creative B college events by capturing photo and video for marketing efforts, including behind-the-scenes work, day-of event footage/photography, and ideating/drafting ready-to-post materials for social media.
  • Draft and schedule posts for various COTA social media platforms (Facebook, Twitter, Instagram, LinkedIn).
  • Assist with audience feedback surveys and analytics related to Creative B and research events.
  • Assist with writing, editing, designing, and distributing content for publications, press releases, email newsletters, and other marketing materials.
  • Ensure all communications and marketing materials align with brand standards for the college and the University of Florida.
  • Use project management software, such as Microsoft Teams, to plan content, track work, and collaborate with communications partners.
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