Communications and Marketing Specialist II
About The Position
The Communications and Marketing Specialist, under the supervision of the Communications and Marketing Manager, will assist with the execution of the Department of Pediatrics’ communications strategies to increase visibility and awareness among targeted internal and external audiences, including but not limited to current and potential faculty and learners, the School of Medicine, and University and community partners. As one of the largest departments in the School of Medicine, we are seeking someone who can help us complete and advance department marketing, communications, and public relations initiatives. This position will utilize a variety of communications platforms, including newsletters, social media, press releases, websites, and traditional marketing materials to support and expand the department’s marketing and public relations efforts. The Communications and Marketing Specialist will also help strengthen relationships with key partners, including the School of Medicine, the University Office of Communications and Marketing, the Norton Children’s marketing team, and department staff, faculty, learners, and leadership.
Requirements
- Bachelor’s degree in Communications, Marketing, or a related field and two (2) years of relevant experience or an equivalent combination of education and experience.
- Familiarity with strategic communication concepts.
- Ability to effectively communicate and build relationships with a wide range of audiences.
- Writing experience for a variety of audiences and platforms, including press releases, social media, and websites without relying on AI.
- CRM and CMS management experience.
- Understanding of effective social media tactics, trends, and content gathering, including photos, videos, and drafting posts.
- Proficiency with all social media platforms, Drupal, Adobe Premiere, Canva, and all Microsoft platforms.
- Strong organizational and project management skills.
- Strategic Communications — Knowledge and personal interest in effective strategic communications methods, techniques to achieve brand awareness. This includes the ability to utilize a variety of platforms to effectively disseminate information in order to achieve end goals.
- Interpersonal Communication — Ability to work with all levels of teammates. Awareness of how to effectively communicate with a variety of internal and external stakeholders from staff to leadership in order to achieve desired outcomes.
- Strong Computer Skills – functional working knowledge of common computer programs, CMS and CRM platforms, content management applications, social media platforms, and basic graphic design software.
- Video and photo editing software experience a plus.
Responsibilities
- Coordinate web management projects, including but not limited to building internal and external webpages through the Drupal CMS; aide in creating and maintaining webpage content; ensuring the look and content of all pages are consistent with University, School of Medicine, and department branding standards; assist with creating and managing updated digital assets.
- Partner with Department, Division, and Norton Children’s leadership to develop, design, and maintain internal and external newsletters. Manage and maintain the department CRM, Campaign Monitor; utilize analytics to optimize communications.
- Collaborate on gathering, creating, executing, and tracking social media content for Facebook, Instagram, LinkedIn, YouTube, and TikTok; engage with partner pages; maintain a regular social media content calendar; utilize analytics to optimize content.
Benefits
- Equal Employment Opportunity
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
