Marketing and Communications Specialist
About The Position
The Marketing and Communications Specialist serves as a key contributor to AHLA's marketing and communications efforts, with primary responsibility for social media management, member benefit marketing, and implementing advertising placement. This position leverages AI tools to generate and optimize written content across product and service lines, provides essential support for leadership communications, and promotional initiatives. This role requires the coordination of multiple projects and cross-departmental collaboration. Strong project management abilities are required, as well as experience in editing and social media. Experience with a membership organization is preferred. Experience with Canva, Higher Logic (or other similar broadcast communication system), and/org Claude Projects (or other similar AI tools) are a plus.
Requirements
- Bachelor’s degree or equivalent experience required.
- Two to four years of communications experience preferably at a non-profit membership association or similar organization.
- Strong project management abilities
- Experience in editing
- Experience in social media
Nice To Haves
- Experience with a membership organization
- Experience with Canva
- Experience with Higher Logic (or other similar broadcast communication system)
- Experience with Claude Projects (or other similar AI tools)
Responsibilities
- Schedule, generate, and implement social media content for all areas of AHLA
- Create graphics within Canva based on established organizational templates for social media posts as necessary
- Monitor social media performance and optimize engagement
- Maintain consistent brand voice across all social media platforms
- Respond to social media inquiries and engagement in a timely manner
- Maintain necessary social media profiles to coordinate AHLA company profiles
- Generate/review written content using AI tools for product and service lines
- Maintain content calendars and ensure timely delivery of marketing materials
- Adapt content for various formats and audiences
- Coordinate across departments for accuracy, review and approval.
- Implement tactical campaigns for benefits and services including live webinars, podcasts, and PG toolkits
- Implement tactical campaigns for leadership applications and announcements, awards and recognition, as well as other member services.
- Maintain schedule and produce member e-newsletters for regular distribution
- Coordinate across departments for accuracy, review and approval
- Implement marketing campaign tactics for Top 10 and Top Honors Programs
- Schedule and implement text advertisements across organizational channels
- Coordinate newsletter advertising placements
- Coordinate website advertising placements
- Produce third party advertisement emails as necessary
- Draft and distribute press releases as needed
- Provide support for media inquiries and communications
- Coordinate with leadership on media-related matters as necessary and in collaboration with CMO
- Work with volunteer and staff leadership to create letters, scripts, and communications
- Utilize AI support to draft and refine leadership messages
- Ensure leadership communications align with organizational voice and goals, as well as the leadership voice
- Generate additional misc. written content using AI tools and produce emails
- Collaborate and provide support in maintaining webpages for assigned areas
- Collaborate with internal stakeholders to gain content approval before publication
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
