Communications Specialist - EPL Marketing and Communications Division

City of Edmonton•Edmonton, AB

6d•CA$38 - CA$48•Onsite

About The Position

The Edmonton Public Library (EPL) is seeking a skilled communicator with exceptional writing abilities, a passion for storytelling, and a talent for crafting thoughtful, user-centered communications plans. In this role, you will help shape how EPL connects with the community and shares the impact of its work. You will be part of a collaborative, high-performing team that thrives on big ideas and creative problem-solving. Reporting to the Manager, Communications, you will lead meaningful projects that bring EPL’s voices to life, from crafting key messages and compelling speaking notes to creating engaging content, producing corporate publications and supportive proactive media initiatives.

Requirements

Bachelor’s degree or diploma in communications, journalism, public relations, marketing, or related field.
Minimum of three years of progressive experience in external and internal communications, public relations, or media relations within a complex environment.
Demonstrated experience developing and executing corporate communications plans and media strategies, and producing publications.
Ability to support issues and crisis communications with professionalism, sound judgment, and a collaborative approach.
Proficiency in CP Style.
Exceptional writing and storytelling skills: You can craft clear, compelling content for diverse audiences across multiple platforms.
Experience developing corporate publications: You excel at creating materials with a strong sense of tone, structure, and message consistency.
Solid understanding of media relations: You're skilled in both proactive and responsive media strategies and can confidently support issues and crisis communications with professionalism, sound judgment, and a collaborative approach.
Strong project management skills: You can juggle multiple priorities, work efficiently in a fast-paced environment, and meet tight deadlines.
Collaborative and proactive: You are confident in taking initiative and driving projects from concept to completion.

Responsibilities

Develop and implement strategic marketing and communications plans that support EPL’s organizational goals and priorities.
Write and edit a wide range of materials, such as annual reports, key messages, speaking notes, and content for print and digital channels.
Research and write compelling stories that showcase EPL’s impact, strengthen its reputation, and drive engagement with diverse audiences, across formats including long-form features, social media content, web copy, and more.
Support media relations activities, both proactive and responsive, by drafting pitches, coordinating media inquiries, contributing to issues management as needed.
Leverage tools, such as Meltwater to monitor media coverage, track trends, and provide valuable insights to inform communication strategies.
Collaborate with internal teams and leadership to ensure consistent messaging and alignment across all communications.