Communications and Marketing Manager

DELAWARE NATURE SOCIETY INC•Ashland, DE

5d•$0 - $47,000•Onsite

About The Position

The Communications and Marketing Manager is responsible for developing and implementing marketing and communications strategies and objectives to enhance the public image and position of Delaware Nature Society through marketing channels and printed materials. Working closely with the Director of Advancement and marketing vendors, the Manager ensures deadlines are met and marketing materials meet the demands and expectations of the organization. The Marketing Manager works with other departments to promote our programs, events, membership and mission driven work through digital and print marketing and on our website. S/He promotes membership, volunteerism, site engagement, education and conservation initiatives to inspire support and involvement in our work. The Communications and Marketing Manager is a part of the Advancement Team and reports to the Director of Advancement.

Requirements

Commitment to and passion for the Delaware Nature Society
Degree in Business, Marketing, Journalism or Communications
Minimum experience of 3 years in marketing or communications field; nonprofit experience preferred but not required
Strong verbal, written, and interpersonal communications skills
Strong project management skills, word processing, desktop publishing, photo editing
Ability to multi-task and meet deadlines in a fast-paced environment
Positive team player with the ability to work independently.
Self-starter and strong interpersonal skills.
Proficiency in Microsoft Office and Excel required.
Experience with or willingness to learn WordPress, database and accounting software.
Flexible and adaptable to work a schedule that meets the needs of the various sites and events.
Punctual and dependable with the ability to work effectively as part of a team.
Willingness to learn new skills and share knowledge with others.

Responsibilities

Work with the Director of Advancement to create and implement marketing and communication strategies aligned with organizational goals, including target audiences, program promotions, and messaging.
Manage the production of marketing collateral such as signage, advertising, promotional materials and other marketing pieces.
Manage and execute e-newsletters via Constant Contact.
Use Canva to create email headers, flyers, event signage etc.
Coordinate efforts of Marketing Vendors for design, print and website management.
Oversee the creation and distribution of high-quality content including website copy, blog posts, and marketing materials.
Collaborate with team and other staff with storytelling efforts that will increase DelNature’s visibility in the community.
Conduct market analysis to identify trends, customer insights, and competitor activity to inform marketing strategies.
Track and ensure marketing expenses (ad campaigns, print collateral, signage) are consistent with budget.
Enhance DelNature's brand image across all marketing and communication channels.
Utilize data analytics tools to measure outreach effectiveness, identify trends, and make informed marketing decisions.
Work with the Director of Advancement to create mission-focused messaging and content that inspires program and event participation to members, supporters, and prospects.
Work with the Development Outreach Coordinator to create membership messaging and general social media content as needed.
Assist in planning and managing organization, fundraising, and stewardship events.