Communication Info Spec III

University of New Hampshire

3d•$57,590 - $102,850•Onsite

About The Position

The senior multimedia manager, working closely with the college integrated marketing director, creates and oversees multimedia stories for the college’s audiences, including prospective students and their families, alumni and donors, college stakeholders, and enrolled students, faculty, and staff. Content includes social media, website copy, videos, design, and written marketing materials. The Senior Producer imagines and creates content across channels and platforms and has primary responsibility for programming and managing Paul College’s social media channels. The role collaborates with the college marketing director and UNH central marketing team to develop and execute a content marketing plan for communications and marketing channels, including social media, digital and print publications, and the website. It conceives creative content for concurrent short- and long-term projects, supports undergraduate admissions recruitment communications, and manages student workers who create social media stories and provide marketing and communications support. The Senior Producer creates original content that reflects Paul College and UNH brands, including video, photography, design, and text, and distributes it through social media, the website, email, and print. The role manages social channels including Instagram, Facebook, and LinkedIn; sets engagement goals in consultation with the director and dean; and analyzes and reports social media performance to college leadership. It also mentors students and colleagues on content creation and software, coordinates college sub-brands, keeps current with emerging communications trends, and participates in professional and higher-education social media communities.

Requirements

Bachelor’s degree, preferably in journalism, advertising, marketing, communications, or new media.
Five years of directly related experience in writing, photography, video, social media, web, or other content categories.
Sound writing skills with attention to audience, tone, and nuance.
Strong visual skills, including the ability to shoot, edit, and produce quality videos and photographs for social media, websites, and digital and print marketing.
Demonstrated experience managing a brand’s social media accounts.
Ability to create and update Drupal websites.
Effective interpersonal skills.
Technology skills as required by the department.
Experience with email communications and marketing tools such as Constant Contact and Salesforce Marketing Cloud; design tools such as InDesign, Photoshop, and Canva; Adobe Premiere; and Microsoft Office 365.
Knowledge of higher education and emerging communications trends.
Project management skills and the ability to work independently and collaboratively.

Nice To Haves

A portfolio link featuring multimedia and social media work is optional.
Professional training or conference participation to keep knowledge and skills current, when possible.

Responsibilities

Create original content for Paul College communications, including video, photography, design, and text that reflects the college and UNH brands.
Distribute content through social media, the website, email, and print.
Conceptualize and manage the production of digital and print communications products.
Work with the college marketing director and UNH central marketing team to develop and execute a content marketing plan across communications and marketing channels.
Develop creative content for multiple concurrent short- and long-term projects serving stakeholders inside and outside the university.
Support undergraduate admissions recruitment by strategizing and executing communications and marketing that encourage prospective students to apply and enroll.
Program and manage Paul College social media channels, including Instagram, Facebook, and LinkedIn.
Set actionable social media engagement goals in consultation with the director and dean.
Analyze social media activity and prepare reports for college leadership on communications and constituent engagement.
Manage and lead a student social media team in creating and developing content.
Mentor college and department colleagues in creating social media content and coordinate college sub-brands.
Teach fellow staff and faculty how to use software such as Photoshop and Canva to improve photos and designs.
Keep abreast of emerging communications trends and, when possible, attend professional training and conferences.
Participate in UNH social media meetings and online higher-education groups focused on emerging media.
Work with internal clients to understand their programs, messaging, and communication needs.