Commercial Segment Product Marketing Manager - Houston, Dallas, or Salt Lake City

Zions Bancorporation•Houston, TX

6d•Onsite

About The Position

Zions Bancorporation is seeking a Commercial Segment Product Marketing Manager to support the overall marketing vision for its commercial business segment. Reporting to the Commercial Segment Marketing Director, the manager will work with senior commercial marketing product managers and partner across teams to execute marketing strategies and initiatives aligned with organizational goals and the vision of commercial executives and enterprise leaders. The role supports cross-functional go-to-market planning and product launches, positioning and messaging, customer and market research, customer journey improvements, sales enablement, content development, social media management, event execution, and campaign performance optimization. The manager also serves as an advocate for commercial clients and ensures marketing materials and campaigns comply with banking regulations and internal risk policies. This is a five-day-per-week, in-office position, not a hybrid role. The listed location options are Dallas, Texas; Houston, Texas; or Salt Lake City, Utah.

Requirements

Bachelor’s degree in marketing, business, communications, finance, or a related field.
At least 5 years of experience in product marketing management, product marketing campaign analysis, design and development, preferably in financial services or B2B environments, or other directly related experience.
Demonstrated ability to navigate a complex, matrixed organization and build relationships and alignment across product, compliance, legal, sales, and executive stakeholders.
Strong analytical and problem-solving skills, including assessing complex situations, identifying root causes, and developing strategic solutions.
Experience working cross-functionally to deliver multiple go-to-market projects simultaneously and effectively.
Strong written and verbal communication skills, including the ability to translate complex products into clear, compelling messages.
Familiarity with marketing compliance in a regulated industry and experience working with legal, compliance, and risk teams.
Strong attention to detail when reviewing marketing materials for accuracy, clarity, and compliance.
Ability to empathize with commercial clients and translate their needs into effective marketing strategies.

Nice To Haves

Experience with project management solutions and sales enablement CRM.
Financial services industry experience and understanding of financial products and services, especially commercial and investment banking, including deposit and lending solutions.
Familiarity with B2B marketing principles, business decision-making processes, value-based messaging, and multi-stakeholder engagement.

Responsibilities

Support cross-functional go-to-market planning and execution for product launches, including campaign development, customer communications, and sales enablement.
Help develop and refine product positioning and messaging that resonates with target audiences and differentiates products in the market.
Partner with stakeholders across a matrixed organization to align marketing priorities and build consensus.
Collaborate with research, analytics, and product teams to gather and interpret customer and market insights for product development, marketing strategies, and competitive positioning.
Represent the commercial client perspective in marketing discussions and ensure strategies and messaging reflect client needs and challenges.
Work with product and analytics teams to inform and improve the end-to-end commercial customer journey, identifying opportunities to enhance experience and retention.
Create sales tools, presentations, and training materials that help the sales team communicate product value.
Partner with content and creative teams on product-focused brochures, web copy, case studies, social media, and customer communications consistent with brand and regulatory standards.
Manage social media properties and content posting as needed.
Support event planning and execution as needed.
Monitor and report campaign performance, product adoption, and market impact, and optimize strategies using data-driven insights.
Ensure marketing materials and campaigns comply with banking regulations and internal risk policies.

Benefits

Medical, dental, and vision insurance starting on day one.
Life and disability insurance.
Paid parental leave and adoption assistance.
Health savings, flexible spending, and dependent care accounts.
Paid training and paid time off.
11 paid federal holidays and any applicable state holidays.
401(k) plan with company match.
Profit sharing.
Competitive compensation in line with work experience.
Mental health benefits, including coaching and therapy sessions.
Tuition reimbursement for qualifying employees enrolled in an accredited degree program related to business needs, up to $5,250 per calendar year; employees are eligible upon hire.
Employee Ambassador preferred banking products.